To understand the working of a Travel agency and a Tour Operator
Definition of a Travel Agency and a Tour Operator, Travel trade intermediaries. Types of Travel agencies and Tour Operators, Role of Ground operators.
Integration - Horizontal and Vertical integration and Linkages in the Travel Agency Business. Role and contribution of Travel companies in the growth and development of Tourism.
Forms of Travel agency business- Proprietorship, Partnership and Corporate firm. Organization Structure of a Travel/ Tour company
Tourism and Hotel Industry in India: a study in Management Anand Tourism Development :Principles and Practices Bhatia Tourism Education Shashi Prabha,Sharma