Coming soon
Strategic Management (Theory)
The course is designed specifically not only to introduce students with key strategy concepts but also aims to help students to integrate and apply their prior learning to various business situations.
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course title |
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24MTM 321 |
Strategic Management (Theory) |
CO114: Explore and understand the theories, concepts and tools that support strategic management in organization. CO115: To analyze environment in which business operate & assess. CO116: Integrate and apply knowledge gained in basic courses to the formulation of strategy from holistic and multi-functional perspectives. CO117: Analyse the nature and dynamics of strategy implementation processes at corporate and business level. CO118: Leveraging Sustainable unique advantage with path dependence and also Identifying strategic gaps in the market and filling them with unique advantage CO119: Contribute effectively in course-specific interaction
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Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
.Continuous Assessment Test, Semester end examinations, Quiz, Assignments, Presentation |
Strategic Management and Environmental Scanning:
Strategic Management: Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process
Environmental Scanning: External (Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis
Choice of Strategy and Portfolio Analysis:
Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Corporate, Business and Functional Level Strategy:
Corporate Level Strategy: Growth, Stability, Retrenchment Combination,
Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus
Functional Level Strategies( Elementary Knowledge only)
Strategic Implementation, Strategy Evaluation and Control :
Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation.
Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
Strategic Competence and Capability Analysis,Strategic Outsourcing and Red-Blue-Purple Ocean Strategy:
Strategic Competence and Capability Analysis:Introduction,Core Competency in Business,Synergy-Meaning, Importance, Types, Advantages and Disadvantages, Resources-Meaning, Types, Capabilities, Competence v/s Capabilities.
Strategic Outsourcing- Meaning, Types and Reasons.
Red-Blue-Purple Ocean Strategy-Red Ocean Strategy,Blue Ocean
Strategy,Blue Ocean V/S Red Ocean Strategies, Pros and Cons of The Blue Ocean Strategy,Examples of Blue Ocean Strategy,Purple Ocean Strategy
Case studies related to entire topics are to be taught.
Suggested Readings:
- Azar Kazmi, Business Policy and Strategic Management.
- David F R(1997), cases in strategic management, New Jersey, Prentice Hall
- Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
- Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
- Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
