Business Research

Paper Code: 
CBTM 301
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

  1. To identify problems for managerial decision making, Design a research, collect data classify data and analyse it.

 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

CBTM 301

Business Research (Theory)

CO 71Understand the concept of research, its classification research procedure.

CO 72Formulate research problem & create well-structured Research design for a research problem.

CO 73Utilize the different sampling techniques and analyze data collection tools.

CO 74Identify scaling techniques and Construct scales for data collection.

CO 75Classification and tabulation of data.

CO 76Understand the techniques of descriptive statistical analysis.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities for the students:

Self learning assignments, Effective questions, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

12.00
Unit I: 

Nature & Scope of Business Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.

 

12.00
Unit II: 

Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.

Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.

Variables: Meaning and Concept, Types of variables..
 

 

12.00
Unit III: 

Sampling & Data Collection: Sampling - Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.
 

 

12.00
Unit IV: 

Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.

Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design.
 

 

12.00
Unit V: 

Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Quartile and percentile. Merits, Limitations and Suitability of averages. Relationship between averages.

Measures of Dispersion : Meaning and Significance. Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation
 

 

Essential Readings: 

Book Readings:
1. Zikmund, Babin & Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education
3. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi
4. Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
5. Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
6. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
7. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
8. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

Academic Year: 
2022-2023
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