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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Business Economics (Theory) | Tourism and Aviation

Business Economics (Theory)

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Paper Code: 
24CBTM102
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to learn fundamental economic theories and their impact on pricing, demand, supply, production and cost concepts.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24CBTM102

 

Business Economics

(Theory)

 

CO19: Develop an understanding of demand and supply function in determining market equilibrium and also evaluate the factors determining its Elasticity.

CO20: Analyze consumer satisfaction by spending on different goods.

CO21: Evaluate the relationship between inputs used in production and the outputs and costs.

CO22: Analyze and interpret various facets of and pricing under different market situations.

CO23: Evaluate factor market equilibrium dynamics.

CO24 Contribute effectively in course-specific interaction

Approach in teaching:

 

Interactive sessions using whiteboards, Case Study Discussion, Reading assignments, Frequent or unannounced quizzes.

 

Learning activities for the students:

Self learning assignments, Effective questions,  presentation, Solving problems of unsolved questions, Classroom Presentation, Project tasks

 

Continuous Assessment Test, Semester end examinations, Quiz,  Assignments, Class interaction

 

12.00
Unit I: 

Demand, Supply and Market equilibrium: individual demand, market demand, individual supply, market supply, market equilibrium; Determinants of Demand; Elasticity of demand and supply: Price elasticity of demand, income elasticity of demand, cross price elasticity of demand, elasticity of supply.

 

12.00
Unit II: 

Theory of consumer behavior: cardinal utility theory, ordinal utility theory (indifference curves, budget line, price effect, substitution effect, income effect for normal, inferior and giffen goods), revealed preference theory.

 

12.00
Unit III: 

Producer and optimal production choice: optimizing behavior in short run (geometry of product curves, law of diminishing margin productivity, three stages of production), optimizing behavior in long run (isoquants, iso-cost line, optimal combination of resources) Costs and scale: Cost Concepts, Cost Curves: Short run & Long run; economies of scale, economies of scope.

 

12.00
Unit IV: 

Theory of firm and market organization : perfect competition (basic features, short run equilibrium of firm/industry, long run equilibrium of firm/industry) ; monopoly (basic features, short run equilibrium, long run equilibrium, comparison with perfect competition, welfare cost of monopoly), price discrimination; monopolistic competition (basic features, demand and cost, short run equilibrium, long run equilibrium) ; oligopoly (Cournot’s model, kinked demand curve model, dominant price leadership model)

 

12.00
Unit V: 

Factor market: demand for a factor by a firm under marginal productivity theory (perfect competition in the product market, monopoly in the product market), market demand for a factor, supply of labour, market supply of labour, factor market equilibrium.

Essential Readings: 

Essential Readings:

  1. Ahuja, H.L. , Business Economics, S.Chand & Company,New Delhi
  2. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai
  3. Salvatore, Dominick, Micro Economics, Oxford University Press, New York
  4. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra

 

References: 

Suggested Reading:

  1. C. M. Choudhary : Business Economics
  2. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi
  3. Mathur N.D. Managerial Economic. Shivam Book House, Jaipur
  4. Mukherjee,Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta

 

E-Resources:

  1. https://www.yourarticlelibrary.com/micro-economics
  2. https://www.investopedia.com/terms/m/microeconomics.asp
  3. https://www.slideshare.net/

 

Academic Year: 
2024-2025
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