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Innovation and Entrepreneurship (Theory) [1]

Paper Code: 
24MTM421
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to Equip students with knowledge of the basic principles and functionalities of Entrepreneurship and Provide knowledge to students about the entrepreneurial & managerial functions in the corporate arena

 

Course Outcomes: 

 

Course

Course outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24MTM421

Innovation and Entrepreneurship (Theory)
 

CO183: Analyze the concept and functions of   Entrepreneurship and Entrepreneur.

CO184: Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO185: Distinguish and analyze various mechanisms to build a successful business plan.

CO186: Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations.

CO187: Analyze and evaluate the framework of various types of Product protection.

CO188: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive sessions, Group Discussion, Tutorials, Case Study.

Learning activities for the students:

Self-learning assignments, presentations

Continuous Assessment Test, Semester end examinations, Quiz, Assignments, Presentation
 
12.00
Unit I: 

Entrepreneurship: Definition, features, concepts, nature, functions and significance.

Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

12.00
Unit II: 

Innovation: Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialization, Diffusion & Implementation.

Creativity: Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

12.00
Unit III: 

Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.

Sources of finance: Institutional finance to entrepreneurs.

12.00
Unit IV: 

Building a Business Plan: Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan, Presentation.

Forms of Business Ownership

12.00
Unit V: 

Product Protection: Patents, Trademarks and Copyrights:

Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.

Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, Atal Innovation Mission (AIM), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, National Skill Development Mission.

*Case studies related to entire topics are to be taught

 

Essential Readings: 
  • S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publication
  • Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.

 

References: 

Suggested Readings:

  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications
  • Holt D.H. Entrepreneurship new venture creation.

 

 

 

Academic Year: 
2024-2025 [2]

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Source URL: https://tourism.iisuniv.ac.in/courses/subjects/innovation-and-entrepreneurship-theory

Links:
[1] https://tourism.iisuniv.ac.in/courses/subjects/innovation-and-entrepreneurship-theory
[2] https://tourism.iisuniv.ac.in/academic-year/2024-2025