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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Innovation and Entrepreneurship (Theory) | Tourism and Aviation

Innovation and Entrepreneurship (Theory)

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Paper Code: 
24MTM421
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to Equip students with knowledge of the basic principles and functionalities of Entrepreneurship and Provide knowledge to students about the entrepreneurial & managerial functions in the corporate arena

 

Course Outcomes: 

 

Course

Course outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24MTM421

Innovation and Entrepreneurship (Theory)
 

CO183: Analyze the concept and functions of   Entrepreneurship and Entrepreneur.

CO184: Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO185: Distinguish and analyze various mechanisms to build a successful business plan.

CO186: Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations.

CO187: Analyze and evaluate the framework of various types of Product protection.

CO188: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive sessions, Group Discussion, Tutorials, Case Study.

Learning activities for the students:

Self-learning assignments, presentations

Continuous Assessment Test, Semester end examinations, Quiz, Assignments, Presentation
 
12.00
Unit I: 

Entrepreneurship: Definition, features, concepts, nature, functions and significance.

Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

12.00
Unit II: 

Innovation: Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialization, Diffusion & Implementation.

Creativity: Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

12.00
Unit III: 

Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.

Sources of finance: Institutional finance to entrepreneurs.

12.00
Unit IV: 

Building a Business Plan: Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan, Presentation.

Forms of Business Ownership

12.00
Unit V: 

Product Protection: Patents, Trademarks and Copyrights:

Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.

Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, Atal Innovation Mission (AIM), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, National Skill Development Mission.

*Case studies related to entire topics are to be taught

 

Essential Readings: 
  • S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publication
  • Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.

 

References: 

Suggested Readings:

  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications
  • Holt D.H. Entrepreneurship new venture creation.

 

 

 

Academic Year: 
2024-2025
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