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Destination Management (Theory) [1]

Paper Code: 
24DBTM605B
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand factors influencing destination development & get exposure on different tourist circuits of India.

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBTM605B

Destination Management

 (Theory)

CO77: Analyze various destinations, their phase of development and management.

CO78: Evaluate destination planning, development criteria and process.

CO79: Examine specific destination like Goa & Kerala and its PESTAL Analysis. Tourism circuits and tourism regulation

CO80: Describe the various tourism circuits of Rajasthan, Punjab and Uttar Pradesh.

CO81: Analyze the various Tourism Regulation & Legislation in India

CO82: Contribute effectively in course-specific interaction

 

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Tourism Destination:

Definition & Concepts. Destination Life Cycle - Initiation, Growth and development of a destination.

Typologies of Destination (Tourism) - Heritage and cultural destinations, Tourist city, Urban & Rural areas, Resorts, Coastal areas, Protected areas. Introduction to important tourist circuits – Golden triangle, Green triangle, southern triangle.

12.00
Unit II: 

Planning and development of a destination:

Potential analysis, Cost –Benefit analysis, Environmental screening, Carrying Capacity, Environmental monitoring.

Need for Planned Development, Planning Process. 

12.00
Unit III: 

Case Study of Kerela (Gods Own Country) and Goa (Go Goa):

Introduction, natural, historical, cultural places of attraction at Kerela & Goa, famous attractions at Kerela and Goa, Revenue & cost, Tourism benefits, destination Marketing,  rewards & recognition etc. 

12.00
Unit IV: 

Destinations and All the Circuits in Rajasthan :

(Ajmer-Pushkar-Merta-Nagaur Circuit, Alwar-Bharatpur-Sawai Madhopur Circuit,  Bundi-Jhalwar-kota Circuit, Dungarpur-Bunswara Circuit, jodhpur-Jaisalmer [2]-bikaner-barmer Circuit, Mount Abu-Ranakpur Circuit, Udaipur-Rajasmad-Chittorgarh Circuit), Punjab (Amritsar - Ram Tirath - Sarai Amanat Khan -Wagha Border – Amritsar circuit, Amritsar - Dera Baba Nanak -Qadian-Kala naur-Gurdaspur-Pathankot circuit, Amritsar-Tarn Taran-Hari-Ke-Pattan - Goindwal Sahib - Sultanpur Lodhi - Kapurthala( Kanjli lake) –Jalandhar circuit, Amritsar - Baba Bakala - Kartarpur – Jalandhar circuit, Chandigarh, Ropar (Rup Nagar), Anandpur Sahib, Bhakra - Nangal, Ropar, Chandigarh circuit, Ludhiana - Moga - Ferozepur - Bhatinda - Malout - Muktsar-Faridkot circuit, Patiala-Nabha- Malerkotla - Ludhiana - Fatehgarh Sahib – Chandigarh circuit, Jalandhar-Hoshiarpur, either back to Jalandhar or Ropar-Chandigarh circuit)  Uttar Pradesh  (Buddhist Circuit, Bundelkhand Circuit, Braj Circuit, Awadh Circuit, Vindhya-Varanasi Circuit, Wild Life-Eco tourism Circuit)

12.00
Unit V: 

Tourism Regulation & Legislation in India:

Passport, Visa, currency regulation, health requirements, Special permits and Antiquities.

Essential Readings: 

                                                                                        

  1. A.K.Bhatia, International Tourism Management                                                 
  2. A.K.Bhatia, Tourism Development :Principles and Practices                                            
  3. Jagmohan Negi, Tourism Development and Resource conservation                                

 

References: 

Suggested Readings

  1. Nafees Khan, Development of Tourism in India                                                  
  2. Ratandeep Singh, Handbook of Environmental guidelines for Indian Tourism.                 
  3. Swarnakamal Bhowmik, Heritage Management                                                                          
  4. V Dhulasi Birundha, Environmental challenges towards Tourism                                     

 

E-Resources:

  1. https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o... [3]

 

 

 

Academic Year: 
2024-2025 [4]

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Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://tourism.iisuniv.ac.in/courses/subjects/destination-management-theory

Links:
[1] https://tourism.iisuniv.ac.in/courses/subjects/destination-management-theory
[2] https://www.mapsofindia.com/jaisalmer/
[3] https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A==
[4] https://tourism.iisuniv.ac.in/academic-year/2024-2025