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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Business Communication English (Theory) | Tourism and Aviation

Business Communication English (Theory)

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Paper Code: 
24AENG100
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to impart the skills of writing, comprehension and communication in the business field.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24ABBA 100

 

 

Business Communication: English

(Theory)

CO7: Compare various channels of communication used in business.

CO8: Examine the effectiveness of communication process and different barriers to communication.

CO9: Analyze the forms of business letters, memos, circulars, and reports.

CO10: Assess different formats of resume writing.

CO11: Compare the tone, style, and language used in various forms of report writing.

CO12: Contribute effectively in course-specific interaction.

Approach in

teaching:

Interactive sessions, Discussion, Tutorials, Reading assignments

 

Learning activities

for the students:

Self-learning assignments, Role playing, Group discussions

Continuous Assessment Test, Semester end examinations, Quiz, Solving  problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 

 Business Communication   

 Concept, Definitions, Features, Need and Importance, Process and Elements of Communication, Barriers to Communication

 

6.00
Unit II: 

Modes and Types of communication 

Oral and Written, Audio-Visual, Formal and Informal Communication, Horizontal and Vertical Communication, Diagonal, Internal and External Communication; Modes of Quick Transmission of Messages: Fax, Mobile Phone, E-mail, Teleconferencing, Video conferencing, Internet

6.00
Unit III: 

Business Letters                                                                                      

Essentials of Good Business Letters, Functions of Business Letters, Format of Business Letter(Block, Modified, Semi-block), Layout of Business Letter, Planning the Letter; Kinds ofBusiness Letters: Letter of Enquiry, Quotation, Orders, Advice, Trade Reference, Sales,Letter to Banks and Insurance Companies, Letter of Introduction, Complaints and Claims, Dunning Letter

 

 

6.00
Unit IV: 

Resume Writing                                                                  

Essential Elements of Resume, Resume Writing Tips, Formats of Resume (Chronological,Functional, Combination), Cover letter, Sample Resume; Communication within the organization: Circular, Memos, Notice, Agenda, Minutes

 

6.00
Unit V: 

Report Writing                                                                                                 Meaning, Importance, Types of Reports, Characteristics of a Good Report, Steps for Preparing a Report, Sequence of Report Writing, Sample Reports

 

Essential Readings: 
  1. Business Correspondence and Reporting, The Institute of Chartered Accountants of India (ICAI)
  2.  Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  3. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
  4. Sinha K.K., Fundamentals of Business Communication, Taxmann

 

References: 

Suggested Readings:

  1. Chaturvedi P.D. & M. Chaturvedi, Business Communication, Pearson Education, New Delhi.
  2. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
  3. Konar Nira, Communication Skills for Professionals, PHI
  4. Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  5. Study Material Published by ICSI

 

 E-Resources

  1. https://www.google.co.in/books/edition/Effective_Business_Communication/Dzo1joiJVoIC?hl=en&gbpv=1&dq=business+communication+full+preview&printsec=frontcover
  2. https://www.google.co.in/books/edition/Business_Communication_by_Sanjay_Gupta_S/iTg1EAAAQBAJ?hl=en&gbpv=1&dq=business+communication+full+preview&printsec=frontcover
  3. https://www.google.co.in/books/edition/Modern_Commercial_Correspondence/gy-CrExZQ9wC?hl=en&gbpv=1&dq=business+correspondence+full+preview&printsec=frontcover
  4. https://www.google.co.in/books/edition/Model_Business_Letters_E_mails_Other_Bus/jYxwpX6qzDUC?hl=en&gbpv=1&dq=business+correspondence+full+preview&printsec=frontcover

 

 

 

Academic Year: 
2024-2025
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