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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Travel Agency and Tour Operations (Theory) | Tourism and Aviation

Travel Agency and Tour Operations (Theory)

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Paper Code: 
24DBTM504B
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand the concept & working of a Travel agency and a Tour Operator.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBTM504B

 

Travel Agency and Tour Operations

 (Theory)

CO217: Analyze Travel Agency & Tour operator business, their types and working.

CO218: Appraise the Integration & linkages of travel agency business.

 CO219: Compare the various Forms of Travel agency business.

 CO220: Describe the Functions of a Travel agency / a tour company and their approval from renowned travel bodies.

 CO221: Develop & design an Itinerary, evaluate tour costing and pricing policies.

CO222: Contribute effectively in course-specific interaction

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

Learning activities for the students: Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Tourism industry & Tourism product:

History of travel agency business, Travel trade intermediaries, definition of a Travel Agency and a Tour Operator, Types of Travel agencies and Tour Operators, Role of Ground operators. Difference between wholesale travel agent & tour operator.

12.00
Unit II: 

Integration & linkages:

Meaning, Horizontal and Vertical integration advantages & disadvantages, Linkages in the Travel Agency Business. Importance, Role and contribution of Travel companies in the growth and development of Tourism.

12.00
Unit III: 

Forms of Travel agency business:

Proprietorship, Partnership and Corporate firm. Organization Structure- Meaning, importance, key elements Organization Structure of a Travel/ Tour company.

12.00
Unit IV: 

Functions of a Travel agency / a tour company:

Procedure for the approval and recognition of a travel agency and tour operation business from Govt of India and IATA.

Organization and associations-Introduction, need and significance of travel trade associations. UNWTO, IATA, IATO.

12.00
Unit V: 

Itinerary Preparation & Costing:

Meaning, Types and importance of an Itinerary, process of itinerary preparation. Introduction to tour Packaging, Types of Package tours and stages for Package Tour formulation, Significance of Package tours. Tour Costing and Pricing- Introduction, Components of tour cost, costing a tour package with the help of a Cost sheet.

Case study on a reputed travel agency- (Kuoni)- 

Essential Readings: 
  1. Anand, Tourism and Hotel Industry in India: a study in Management      
  2. Bhatia, Tourism Development :Principles and Practices                          
  3. Mohinder Chand Travel Agency Management                                                    
  4. Shashi Prabha Sharma, Tourism Education

 

References: 

Suggested Readings:

  1. A.K.Bhatia, International Tourism Management                                     
  2. Biswanath Ghosh, Tourism & Travel Management                                              
  3. Fay Betsy, Essentials of Tour packaging                                                
  4. Gee  Chuck, Professional Travel Agency Management                            
  5. Manoj Dixit and Charusheela Dixit, Tourism Products
  6. Nafees Khan, Development of Tourism in India                                      
  7. Pearson, So you want to be a Travel agent                                            
  8. Praveen Sethi, Strategies for the future of Travel and Tourism                           
  9. Principles, Grading and Classification of Hotels, Tourism resorts and restaurants:
  10. Ram Acharya, Hotel Management                                                                     

E-resources:

  1. https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o...

 

 

 

Academic Year: 
2024-2025
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