Travel Agency and Tour Operations (Theory)

Paper Code: 
24DBTM504B
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand the concept & working of a Travel agency and a Tour Operator.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24DBTM504B

 

Travel Agency and Tour Operations

 (Theory)

CO217: Analyze Travel Agency & Tour operator business, their types and working.

CO218: Appraise the Integration & linkages of travel agency business.

 CO219: Compare the various Forms of Travel agency business.

 CO220: Describe the Functions of a Travel agency / a tour company and their approval from renowned travel bodies.

 CO221: Develop & design an Itinerary, evaluate tour costing and pricing policies.

CO222: Contribute effectively in course-specific interaction

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

Learning activities for the students: Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Tourism industry & Tourism product:

History of travel agency business, Travel trade intermediaries, definition of a Travel Agency and a Tour Operator, Types of Travel agencies and Tour Operators, Role of Ground operators. Difference between wholesale travel agent & tour operator.

12.00
Unit II: 

Integration & linkages:

Meaning, Horizontal and Vertical integration advantages & disadvantages, Linkages in the Travel Agency Business. Importance, Role and contribution of Travel companies in the growth and development of Tourism.

12.00
Unit III: 

Forms of Travel agency business:

Proprietorship, Partnership and Corporate firm. Organization Structure- Meaning, importance, key elements Organization Structure of a Travel/ Tour company.

12.00
Unit IV: 

Functions of a Travel agency / a tour company:

Procedure for the approval and recognition of a travel agency and tour operation business from Govt of India and IATA.

Organization and associations-Introduction, need and significance of travel trade associations. UNWTO, IATA, IATO.

12.00
Unit V: 

Itinerary Preparation & Costing:

Meaning, Types and importance of an Itinerary, process of itinerary preparation. Introduction to tour Packaging, Types of Package tours and stages for Package Tour formulation, Significance of Package tours. Tour Costing and Pricing- Introduction, Components of tour cost, costing a tour package with the help of a Cost sheet.

Case study on a reputed travel agency- (Kuoni)- 

Essential Readings: 
  1. Anand, Tourism and Hotel Industry in India: a study in Management      
  2. Bhatia, Tourism Development :Principles and Practices                          
  3. Mohinder Chand Travel Agency Management                                                    
  4. Shashi Prabha Sharma, Tourism Education

 

References: 

Suggested Readings:

  1. A.K.Bhatia, International Tourism Management                                     
  2. Biswanath Ghosh, Tourism & Travel Management                                              
  3. Fay Betsy, Essentials of Tour packaging                                                
  4. Gee  Chuck, Professional Travel Agency Management                            
  5. Manoj Dixit and Charusheela Dixit, Tourism Products
  6. Nafees Khan, Development of Tourism in India                                      
  7. Pearson, So you want to be a Travel agent                                            
  8. Praveen Sethi, Strategies for the future of Travel and Tourism                           
  9. Principles, Grading and Classification of Hotels, Tourism resorts and restaurants:
  10. Ram Acharya, Hotel Management                                                                     

E-resources:

  1. https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o...

 

 

 

Academic Year: 
2024-2025
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