This course will enable the students to gain proficiency in research methods & techniques relevant to conducting research in tourism, develop competencies and skills.
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DBTM607 |
Research Work (Practical)
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CO289: Demonstrate skills for application of the research concepts in marketing. CO290: Present data with the help of charts, pivot tables. CO291: Create the research models and interpret the results. CO292: Understand the concept of research, its classification research procedure. CO293: Formulate research problem & Create well-structured Research design for a research problem. CO294: Contribute effectively in course-specific interaction |
Approach in teaching: Research Paper discussion Power point presentations Group Discussions Brainstorming, Reading research articles and white papers and other reports Learning activities for the students: Self-learning through reading research articles, Making google forms and collecting data, assignments, PPTs, Group Discussions |
Report Preparation and Presentation |
Research Problem Formulation:
Identification and formulation of research problem, Scanning the existing environment, review of related literature, Formulation of research objectives and research hypothesis, drafting of research design and sampling design
Data Collection:
Drafting of Questionnaire using appropriate scaling technique and collection of data through google forms, questiapro, proquest, etc.
Data analysis:
Tabulation and execution of data using SPSS and MS-Excel, Analysis and interpretation of data, Testing of Hypothesis
Writing findings, conclusions and suggestions
Report writing:
preliminary pages including title pages, declarations, certificates, executive summary, contents, list of tables, list of figures, abbreviations, etc.) main text (Introduction, main chapters, core chapters, conclusion and references, etc.), and final matter (Appendix and annexure like questionnaires, figures/photos)
Power Point Presentation of the result and findings
Suggested Readings:
E-Resources: