Research Work (Practical)

Paper Code: 
24DBTM607
Credits: 
04
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to gain proficiency in research methods & techniques relevant to conducting research in tourism, develop competencies and skills.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24DBTM607

Research Work  (Practical)

 

CO289: Demonstrate skills for application of the research concepts in marketing.

CO290: Present data with the help of charts, pivot tables.

CO291: Create the research models and interpret the results.

CO292: Understand the concept of research, its classification research procedure.

CO293: Formulate research problem & Create well-structured Research design for a research problem.

CO294: Contribute effectively in course-specific interaction

Approach in teaching:

Research Paper discussion

Power point presentations

Group Discussions

Brainstorming, Reading research articles and white papers and other reports

Learning activities for the students:

Self-learning through reading research articles, Making google forms and collecting data, assignments, PPTs, Group Discussions

Report Preparation and Presentation

 

18.00
Unit I: 

Research Problem Formulation:

Identification and formulation of research problem, Scanning the existing environment, review of related literature, Formulation of research objectives and research hypothesis, drafting of research design and sampling design

18.00
Unit II: 

Data Collection:

Drafting of Questionnaire using appropriate scaling technique and collection of data through google forms, questiapro, proquest, etc.

18.00
Unit III: 

Data analysis:

Tabulation and execution of data using SPSS and MS-Excel, Analysis and interpretation of data, Testing of Hypothesis

Writing findings, conclusions and suggestions

18.00
Unit IV: 

Report writing:

preliminary pages including title pages, declarations, certificates, executive summary, contents, list of tables, list of figures, abbreviations, etc.) main text (Introduction, main chapters, core chapters, conclusion and references, etc.), and final matter (Appendix and annexure like questionnaires, figures/photos)

 

18.00
Unit V: 

Power Point Presentation of the result and findings 

Essential Readings: 
  1. Goon, Gupta and Das: Fundamentals of Statistics
  2. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
  3. Sancheti and Kapoor, Statistics, New Age Publications
  4. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.

 

References: 

Suggested Readings:

  1. Anderson, Sweeny & Williams: Statistics for Business and Economics, South West
  2. Richard Levin & David Rubin: Statistics for management, Prentice Hall.
  3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi.

 

E-Resources:

  1. https://www.google.co.in/books/edition/Statistics_for_Business/DMv03Z7JN... pv=1&dq=statistics+for+business+decisions+full+preview&printsec=frontcover
  2. https://www.google.co.in/books/edition/Essentials_of_Business_Research/s... ?hl=en&gbpv=1&dq=business+research+full+preview&printsec=frontcover
  3. https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC... v=1&dq=research+methods+full+preview&printsec=frontcover

 

Academic Year: