Cargo Management & Effective Communication

Unit- I Cargo History, Concepts and Common terms used in Cargo handling, Rules governing acceptance of Cargo.

Unit-II        Cargo Rating- Familiarization of Cargo Tariffs. Rounding off of the weights/Dimensions/ currencies. Chargeable weight rating-Specific commodity rates, class rates, general cargo rates, valuation charges

Unit- III     Documentation: Air way bill, charges correction advice, irregularity report, cargo manifesto, cargo transfer Manifesto, documents concerning postal mails and diplomatic mails. Shippers declaration for dangerous goods.

Unit- IV     Handling- Cargo capacity of Air and Ships. Cargo needing special attention, introduction to dangerous goods regulations. Some important Cargo companies.  Supply chain management:   Basic concepts, General Practices

Communication: Concept & Definitions, Forms (Oral, Written, Visual,       Audio-Visual & Non-Verbal), Process & elements of communication, Mode  (Keith Davis)

Marketing Communication- Meaning, definition & role, Tools for marketing Communication (Advertising, Sales Promotion, Public Relations, and Publicity direct Marketing, Exhibitions)

Effective Communication Plan- Identifying target audience, Determining                  Objectives, Designing strategy, Selection of Channels, Establishing Budget, Deciding on Media-mix