Cargo Management & Effective Communication

Paper Code: 
TAM 332
Contact Hours: 
3.00
Max. Marks: 
100.00
Unit I: 
UNIT I

Unit- I Cargo History, Concepts and Common terms used in Cargo handling, Rules governing acceptance of Cargo.

Unit II: 
UNIT II

Unit-II        Cargo Rating- Familiarization of Cargo Tariffs. Rounding off of the weights/Dimensions/ currencies. Chargeable weight rating-Specific commodity rates, class rates, general cargo rates, valuation charges

 

Unit III: 
UNIT III

Unit- III     Documentation: Air way bill, charges correction advice, irregularity report, cargo manifesto, cargo transfer Manifesto, documents concerning postal mails and diplomatic mails. Shippers declaration for dangerous goods.

 

Unit IV: 
UNIT IV

Unit- IV     Handling- Cargo capacity of Air and Ships. Cargo needing special attention, introduction to dangerous goods regulations. Some important Cargo companies.  Supply chain management:   Basic concepts, General Practices

 

Unit V: 
UNIT V

Communication: Concept & Definitions, Forms (Oral, Written, Visual,       Audio-Visual & Non-Verbal), Process & elements of communication, Mode  (Keith Davis)

Marketing Communication- Meaning, definition & role, Tools for marketing Communication (Advertising, Sales Promotion, Public Relations, and Publicity direct Marketing, Exhibitions)

Effective Communication Plan- Identifying target audience, Determining                  Objectives, Designing strategy, Selection of Channels, Establishing Budget, Deciding on Media-mix

 

References: 

BOOKS AND REFERENCES

  • Air Cargo Tariff Manuals
  • IATA Live Animals Regulations Manuals
  • IATA Special Mail Manual.
  • Essential of Management – Harold Koontz & Heinsz Weirich.
  • Management – H. Koontz & Cyrill O’Donnell.
  • Management Theory – Jungle, H. Koontz.
  • Principles of Management – Peter F. Drucker.
  • Management Concepts – V.S.P. Rao, Konark Publishers
  • Principles & Practice of Management – L.M. Prasad, S. Chand.
  • Organization & Management – R. D. Agarwal, Tata McGraw Hill.
  • Modern Business Administration – R.C., Pitman.
  • Human Resource Management – Railey M., Butterworth Heinemann
  • Diwan, Parag  :   Advertising Management 1998.
  • Thakur, D. : Advertising, Marketing and Sales Management, 1999.
  • Petit, L. Effective Communication.
  • Publications of World Communication Congress

 

Academic Year: 
2020-2021
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