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Admissions
It is a University which is committed to excellence and overall development of the student...
Placements
Excellent education not only imparts knowledge, but also paves the way for...
Life@IIS Univ
Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...
Academics
Taking the age-old tradition of enlightenment through education forward,...
Research
To stimulate curiosity and cater to the global needs of a dynamic education,...
About Us
The IIS University, with its perfect amalgamation of innovation, inspiration...

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Tourism and Aviation - Semester III https://tourism.iisuniv.ac.in/semester/semester-iii en Tourism Marketing Management (Practical) https://tourism.iisuniv.ac.in/courses/subjects/tourism-marketing-management-practical-0 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">25CMTB305</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">2</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">2.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p><strong>This course will enable the students to</strong> comprehensively understand the strategies & techniques involved in marketing withing tourism industry</p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><ul> <li> </li> </ul> <table border="1" cellpadding="0" cellspacing="0" width="708"> <tbody> <tr> <td> <p> </p> </td> <td colspan="3" style="width:228px;height:25px;"> <p align="center" style="margin-left:36.0pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:210px;height:25px;"> <p align="center" style="margin-left:6.3pt;"><strong>Learning outcomes</strong></p> <p align="center" style="margin-left:6.3pt;"><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:136px;height:25px;"> <p style="margin-left:6.3pt;"><strong>Learning and teaching strategies</strong></p> </td> <td colspan="3" rowspan="2" style="width:128px;height:25px;"> <p style="margin-left:4.2pt;"><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td> <p> </p> </td> <td colspan="2" style="width:117px;height:17px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:112px;height:17px;"> <p align="center" style="margin-left:8.65pt;"><strong>Course Title</strong></p> </td> </tr> <tr> <td> <p> </p> </td> <td colspan="2" style="width:117px;height:297px;"> <p><strong>24CMTB305</strong></p> </td> <td style="width:112px;height:297px;"> <ul> <li align="center"><strong>Tourism Marketing Management </strong></li> </ul> <p align="center"><strong>(Practical)</strong></p> </td> <td style="width:210px;height:297px;"> <ul> <li value="NaN"><strong>CO85:</strong>Appraise the marketing profile of a travel trade company.</li> <li value="NaN"><strong>CO86:</strong>Assess the working and mareting strategies of a travel trade company.</li> <li value="NaN"><strong>CO87:</strong>Explain the marketing strategies & practically know the working of travel trade company.</li> <li value="NaN"><strong>CO88:</strong>Discuss the marketing tactics followed by travel trade Company.</li> <li value="NaN"><strong>CO89:</strong>Design a report and presentation on Marketing Strategies of a travel trade company.</li> <li value="NaN"><strong>CO90</strong>:Contribute effectively in course-specific interaction.</li> </ul> </td> <td style="width:136px;height:297px;"> <p><strong>Approach in teaching:</strong></p> <p>Interactive Lectures, Discussion, Power Point Presentations, Informative videos</p> <p style="margin-left:36.0pt;"> </p> <p><strong>Learning activities for the students:</strong></p> <p>Self learning assignments, Effective questions, presentations, Field trips</p> <p> </p> <p style="margin-left:36.0pt;"> </p> </td> <td colspan="3" style="width:128px;height:297px;"> <p>CA Test, Quiz, Poster Presentations,</p> <p>Power Point Presentations, Individual and group projects,</p> <p>Open Book Test, Semester End Examination</p> </td> </tr> <tr> <td colspan="2" style="width:71px;height:22px;"> </td> <td colspan="5" style="width:559px;height:22px;"> </td> <td style="width:62px;height:22px;"> </td> <td> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even">Role play Activity: Presentation of Travel company profile, Product and Selling.</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even">Appraise a tourism / travel trade company to understand their marketing strategies</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>. </p> </div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even">Industrial project on Marketing Strategies of a travel trade company. (Visit to a travel trade company.) </div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even">Video presentations on Marketing tactics adopted by a few travel trade companies</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>.</p> </div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even">Preparation of Business plan proposal for marketing a product.</div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><ul> <li>Hotel Marketing Mix | Hotel Marketing- <a href="https://www.youtube.com/watch?v=fDIaVVBdfP4">https://www.youtube.com/watch?v=fDIaVVBdfP4</a>Service Marketing through Airbnb-<a href="https://www.airbnb.co.in/">https://www.airbnb.co.in/</a></li> <li>Video presentation on marketing stragies of Travel Trade Company like Hilton hotel, Airbnb etc.</li> </ul> <p> </p> <p><strong>E-Resources:</strong></p> <ul> <li><a href="https://www.adido-digital.co.uk/blog/the-top-8-digital-marketing-strategies-for-travel-agencies-in-2023/">https://www.adido-digital.co.uk/blog/the-top-8-digital-marketing-strategies-for-travel-agencies-in-2023/</a></li> <li><a href="https://thebrandhopper.com/2023/09/24/breaking-down-hilton-marketing-strategy/">https://thebrandhopper.com/2023/09/24/breaking-down-hilton-marketing-strategy/</a></li> <li><a href="https://www.airbnb.co.in/">https://www.airbnb.co.in</a></li> </ul> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Tue, 13 May 2025 05:02:11 +0000 mukta.tourism@iisuniv.ac.in 969 at https://tourism.iisuniv.ac.in Tourism Marketing Management (Theory) https://tourism.iisuniv.ac.in/courses/subjects/tourism-marketing-management-theory-0 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">25CMTB304</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">4</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">4.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p>Course Objectives:<br /> This course will enable the students to appraise the concept of marketing management and explain its various aspects.</p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" width="684"> <tbody> <tr> <td colspan="2" style="width:216px;height:23px;"> <p align="center" style="margin-left:36.0pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:222px;height:23px;"> <p align="center" style="margin-left:-5.4pt;"><strong>Learning outcomes</strong></p> <p align="center"><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:126px;height:23px;"> <p style="margin-left:6.3pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:120px;height:23px;"> <p style="margin-left:4.2pt;"><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td style="width:108px;height:15px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:108px;height:15px;"> <p align="center" style="margin-left:8.65pt;"><strong>Course Title</strong></p> </td> </tr> <tr> <td style="width:108px;height:393px;"> <p><strong>25CMTB304</strong></p> </td> <td style="width:108px;height:393px;"> <p align="center"><strong>Tourism Marketing Management </strong></p> <p align="center"><strong>(Theory)</strong></p> </td> <td style="width:222px;height:393px;"> <ul> <li value="NaN"><strong>CO79:</strong>Analyze the concept of tourism marketing, tourism product and the target consumer market.</li> <li value="NaN"><strong>CO80:</strong>Appraise the concept of  STP in marketing and pricing strategy.</li> <li value="NaN"><strong>CO81:</strong>Interpret the concept of new product development and relevant aspects.</li> <li value="NaN"><strong>CO82:</strong>Analyze and evaluate Marketing Communication Mix and PR department and their activities.</li> <li value="NaN"><strong>CO83:</strong>Discuss Destination Marketing, Destination marketing plan, need & importance.</li> <li value="NaN"><strong>CO84:</strong>Contribute effectively in course-specific interaction.</li> </ul> </td> <td style="width:126px;height:393px;"> <p><strong>Approach in teaching:</strong></p> <p> </p> <p>Interactive Lectures, Discussion, Power Point Presentations, Informative videos</p> <p style="margin-left:36.0pt;"> </p> <p><strong>Learning activities for the students:</strong></p> <p>Self learning assignments, Effective questions, presentations, Field trips</p> <p> </p> </td> <td style="width:120px;height:393px;"> <p>CA Test, Quiz, Poster Presentations,</p> <p>Power Point Presentations, Individual and group projects,</p> <p>Open Book Test,Semester End Examination</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even">Definition of Marketing:</div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Hospitality and Tourism marketing, Importance of Marketing, Core concepts- Needs, Wants, Demands, Products, Exchange, Markets and Relationship. Concept of Marketing Management and its philosophies. Marketing Mix. Concept of a Product: Characteristics of a Tourism Product, Various levels of a Product, Issues affecting the Product, Concept of Brand, Brand Decisions. Consumer Market and Consumer buying behavior – Model of Consumer behavior, Characteristics affecting Consumer behavior. The Buyer decision process- Need recognition, Information search, Evaluation, Purchase decision, Post purchase behavior. </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even">Concepts of STP in marketing:</div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Concepts of STP in marketing:<br /> Segmentation, targeting positioning. Market Segmentation-Geographic, Demographic, Psychographic, Behavioral. Market Targeting-Evaluating and selecting market segments & Positioning – positioning strategies, product differentiation.<br /> Concept of Price, Factors influencing Pricing decisions, Approaches to Pricing. Nature and importance of Distribution systems, marketing intermediaries: Travel Agents and Tour Wholesalers.</p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even">New Product Development</div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Meaning, The process of new product development, including Idea generation, Idea screening, Concept development and testing, Marketing strategy, Test Marketing, Product Life Cycle strategies, marketing Communication and its process, marketing communication needs & objectives. Steps in developing effective communication, establishing the Marketing Communication Budget. Barriers to communication</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even">Market communication mix:</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Advertising, sales and promotion, personal selling and public relation. Advertising – Understanding the concept of Advertising- Setting the objectives, budget decisions, message decision, campaign evaluation, the working of an advertising agency.Direct Marketing & Internet Marketing. Public Relation– Concepts, Various activities of PR department: Product publicity, Corporate communication, Lobbying, Counseling, the process of Public Relations. Tools in Marketing PR – Publications, Events, News, Speeches. PR opportunities for Hospitality industry. </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even">Destination Marketing:</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Globalization of the Tourist industry, Importance of Tourism to a destination’s economy. Need for Tourism destination Marketing, benefits of tourism, Management of the tourist destination, Sustainable tourism. Marketing plan- (definition & concept) Purpose of a marketing plan, (relationship between corporate plans and marketing plans) Environmental analysis and Forecasting, Segmentation & targeting, Objectives, Communicating the plan, strategies and tactics, Marketing control. Case study-Incredible India campaign</p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>A.K.Bhatia, <em>International Tourism Management                          </em></li> <li>Philip Kotler & Bowen, <em>Marketing for Hospitality and Tourism                              </em></li> </ul> <p> </p> <p><strong>Suggested Readings:</strong></p> <ul> <li>A.K.Bhatia, <em>International Tourism Management</em>                         </li> <li>Bhatia, <em>Tourism Development: Principles and Practices</em>              </li> <li>Biswanath Ghosh, Tourism & Travel Management                                              </li> <li>Coltman, <em>Tourism marketing</em>                                                     </li> <li>Lovelock, <em>Service Marketing</em>                                                      </li> <li>Nafees Khan, <em>Development of Tourism in India   </em>                       </li> <li>P Kotler, <em>Bowen  Marketing for Hospitality and Tourism   </em>                       </li> <li>Pointer, <em>Tourism marketing and design</em>                                     </li> <li>Praveen Sethi, <em>Nature and Scope of Tourism</em>                                         </li> <li>Shashi Prabha Sharma, <em>Tourism Education</em>                                                                    </li> </ul> <p><strong>E-Resources:</strong></p> <ul> <li><a href="https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A==">https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o...</a></li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2025-2026" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2025-2026</a></div></div></div> Tue, 13 May 2025 04:16:52 +0000 mukta.tourism@iisuniv.ac.in 968 at https://tourism.iisuniv.ac.in Social Media Networking And Presentation Skills (Practical) https://tourism.iisuniv.ac.in/courses/subjects/social-media-networking-and-presentation-skills-practical <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24LAD320</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">02</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">30.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p style="margin-left:13.7pt;">To give students in depth will gain the knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="TAB"> <tbody> <tr> <td colspan="2" style="width:207px;height:23px;"> <p style="margin-left:4.5pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:212px;height:23px;"> <p style="margin-left:4.5pt;"><strong>Learning outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:120px;height:23px;"> <p style="margin-left:5.25pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:95px;height:23px;"> <p style="margin-left:5.25pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:88px;height:35px;"> <p style="margin-left:4.5pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:119px;height:35px;"> <p style="margin-left:4.5pt;"><strong>Course </strong><strong>title</strong></p> </td> </tr> <tr> <td style="width:88px;height:280px;"> <p align="center" style="margin-left:4.5pt;"><strong>24LAD</strong><strong>320</strong></p> </td> <td style="width:119px;height:280px;"> <p align="center" style="margin-left:4.5pt;"><strong>SOCIAL MEDIA NETWORKING AND PRESENTATION SKILLS (PRACTICAL)</strong></p> </td> <td style="width:212px;height:280px;"> <p>CO174: Discuss the importance of personal branding by creating an online presence and blog.</p> <p>CO175: Understand the business etiquette, how to behave in a social setting and learn aspects of team work.</p> <p>CO176: Create presentations  and able to present them in front of a large audience.</p> <p>CO177: Learn goal setting for work life balance.</p> <p>CO178: Develop a new perspective through seminars/webinars and industry sessions</p> <p>CO180: Contribute effectively in course – specific interaction</p> </td> <td style="width:120px;height:280px;"> <p style="margin-left:5.35pt;"><strong>Approach</strong><strong> in teaching: </strong>Interactive Lectures, Group Discussion <strong>Learning </strong><strong>activities for the students: </strong>Presentations</p> </td> <td style="width:95px;height:280px;"> <p style="margin-left:5.2pt;">Viva and Presentation</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:12.95pt;"><strong>Personal Branding: Converting hobby into passion:   </strong>                                             hours. Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand.</p> <h2><strong><span style="font-size:12px;">Social networking sites: Blogging your passion</span></strong></h2> <p style="margin-left:12.95pt;">Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging.</p> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:12.95pt;"><strong>Etiquettes:</strong>Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts.</p> <p style="margin-left:12.95pt;">Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.</p> <p style="margin-left:12.95pt;">Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette</p> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:12.95pt;"><strong>Pre presentation research and prep:</strong>Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.</p> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h2><strong><span style="font-size:12px;">Stress Management:                                        </span></strong></h2> <p style="margin-left:12.95pt;">Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance.</p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:12.95pt;"><strong>Seminar/Webinar and Industry Expert Session:</strong>These will be conducted by Industry leaders as question answer session and experience sharing.</p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself</li> <li>Emotional Intelligence (EQ): A Leadership Imperative, Coffey, Enterprise Management Press (October 1, 2013)</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><h2><strong><span style="font-size:12px;">Suggested Readings:</span></strong></h2> <ul> <li>Occupational Stress Management, Dutta, P. K. Himalaya Publishing House 2015</li> <li>Time Matters: Making the Most of your Day, Rowan, Management Briefs; 2010</li> </ul> <h2><strong><span style="font-size:12px;">E-Resources:</span></strong></h2> <ul> <li>Prowess</li> <li>ACM Digital Library, acm.org Journals</li> <li>Directory OF Open Access Journals (OA)</li> <li>Capitaline</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 06:20:15 +0000 deepika.singh@iisuniv.ac.in 947 at https://tourism.iisuniv.ac.in Foreign Language (Oral)-Listening and Speaking Skills in German-I https://tourism.iisuniv.ac.in/courses/subjects/foreign-language-oral-listening-and-speaking-skills-german-i-2 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24MIB328B2</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">02</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">30.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p style="margin-left:13.75pt;">The course has as its objective, the acquisition of basic language skills and holistic development of communicative abilities that would allow students to carry out basic communicative transactions like to introduce themselves and others, describe places, talk about their surroundings, express their liking and interests etc., among other things. By the end of this semester, the student will attain A1 level of the Common European Framework.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0"> <tbody> <tr> <td colspan="2" style="width:173px;height:23px;"> <p style="margin-left:8.25pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:206px;height:23px;"> <p align="center" style="margin-left:4.5pt;"><strong>Learning outcome</strong></p> <p align="center" style="margin-left:4.5pt;"><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:122px;height:23px;"> <p style="margin-left:8.05pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:104px;height:23px;"> <p style="margin-left:9.65pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:77px;height:35px;"> <p style="margin-left:3.75pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:96px;height:35px;"> <p style="margin-left:3.75pt;"><strong>Course title</strong></p> </td> </tr> <tr> <td style="width:77px;height:402px;"> <p align="center" style="margin-left:8.25pt;"><strong>24MTM328</strong><strong>B2</strong></p> </td> <td style="width:96px;height:402px;"> <p align="center"><strong>Foreign Language (Oral)-Listening and Speaking Skills in German-I</strong></p> <p align="center" style="margin-left:4.5pt;"> </p> </td> <td style="width:206px;height:402px;"> <p>CO168: Students would be able to introduce themselves as well as others while enquiring about (Name,Vorname, Nachname/</p> <p>CO169: Familienname,          Wohnort,</p> <p style="margin-left:4.5pt;">CO170: Geburtsdatum, Geburtsort, Alterund Nationalität).</p> <p>CO171: Enable students to follow correct  pronunciation in German, to know and describe various objects as well as enquire and find out their price in German. To be able to tell Watch timings.</p> <p>C0172: Enable students to greet properly in German and enquire about one’s wellbeing.</p> <p>C0173: Enable students to talk about one’s free time activities and hobbies, know the sequence of events</p> <p>CO174: Contribute effectively in course specific interaction.</p> </td> <td style="width:122px;height:402px;"> <p style="margin-left:5.45pt;"><strong>Approach</strong><strong>                    in teaching:</strong></p> <p style="margin-left:5.45pt;">Class                  Room Discussion, Setting                          of</p> <p style="margin-left:5.45pt;">Interview Session in Classroom, Power point presentation.</p> <p style="margin-left:5.45pt;"><strong>Learning activities</strong> <strong>for</strong> <strong>the students: </strong>Discussion among different group of students, Develop effective questions and “Wortschatz” related to the topic, Prepare Presentation in the class.</p> </td> <td style="width:104px;height:402px;"> <p style="margin-left:5.45pt;">Continuous Assessment Test, Conducting Interview/ Semester end Viva Voce Examination, Quiz, Assignments and Presentation, Individual and group projects.</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;"><strong>Grüßen und verabschieden</strong></p> <p> </p> <p style="margin-left:14.0pt;">sich und andere vorstellen | über sich und andere sprechen | Zahlen bis 20, Telefonnummer und E-Mail-Adresse nennen | buchstabieren | über Länder und Sprachen sprechen Aussprache : Alphabet</p> <p>Landeskunde : Länder und Sprachen  Der Film : Guten Tag! | Die Telefonnummer | Ich spreche ...</p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;"><strong>über Hobbys sprechen</strong></p> <p> </p> <p style="margin-left:14.0pt;">| sich verabreden | Wochentage benennen | über Arbeit, Berufe und Arbeitszeiten sprechen | Zahlen ab 20 nennen | über Jahreszeiten sprechen | ein Profi l im Internet erstellen Aussprache : Satzmelodie: Fragen und Antworten. Landeskunde : Jahreszeiten in D-A-CH und typische Hobbys Der Film : Die Praktikantin | Ihr Familienname?</p> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;"><strong>Plätze und Gebäude benennen</strong></p> <p> </p> <p style="margin-left:14.0pt;">Fragen zu Orten stellen | Texte einer Bildergeschichte zuordnen | Dinge erfragen | Verkehrsmittel benennen | nach dem Weg fragen und einen Weg beschreiben | Texte mit internatio-nalen Wörtern verstehen | Artikel lernen</p> <p style="margin-left:14.0pt;">Aussprache : Lange und kurze Vokale</p> <p style="margin-left:14.0pt;">Landeskunde : Sehenswürdigkeiten, Zahlen und Events in Hamburg Der Film : Die Taxifahrt | Im Hotel</p> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;">über Essen sprechen</p> <p style="margin-left:14.0pt;">einen Einkauf planen | Gespräche beim Einkauf führen | Gespräche beim Essen führen | mit W-Fragen Texte verstehen | Wörter ordnen und lernen</p> <p style="margin-left:14.0pt;">Aussprache : Umlaute ä, ö, ü</p> <p style="margin-left:14.0pt;">Landeskunde : Essen in D-A-CH, Berufe rund ums Essen Der Film : Frühstück bei den Bergs | Einkaufen</p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:13.5pt;">Die Uhrzeit verstehen und nennen | Zeitangaben machen | über die Familie sprechen | sich verabreden | sich für eine Verspätung entschuldi-gen | einen Termin telefonisch vereinbaren Aussprache : &bdquo;r“ hören und sprechen</p> <p style="margin-left:14.0pt;">Landeskunde : Pünktlichkeit in D-A-CH Der Film : Nie hast du Zeit! | Termine!</p> <p style="margin-left:14.0pt;">etwas gemeinsam planen | über Geburtstage sprechen | eine Einladung verstehen und schreiben | im Restaurant bestellen und bezahlen | über ein Ereignis sprechen | bestimmte Informationen in Texten finden | Veranstaltungstipps im Radio verstehen</p> <p style="margin-left:14.0pt;">Aussprache : ei, eu, au</p> <p style="margin-left:14.0pt;">Landeskunde : Kneipen & Co in D-A-CH</p> <p style="margin-left:14.0pt;">Der Film : Arbeit? | Im Restaurant | Überraschung!</p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;">Netzwerk A1 (Kapitel 1 - 6)</p> <p style="margin-left:14.0pt;">Netzwerk Deutsch als Fremdsprache A1 (Textbook + Workbook + Glossar) (with 2 CDs) by Helen Schmitz Stefanie Dengler, Paul Rusch</p> <ul> <li>ISBN-10 : 818307703X</li> <li>ISBN-13 : 978-8183077033</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;">1. Hieber, Wolfgang. <em>Lernziel Deutsch: Deutsch als Fremdsprache. Grundstufe 1</em>. Vol. 1. Hueber Verlag, 1983. ISBN 3-19-001361-6 + Begleitungübungen zur Grundstufe 1</p> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 06:07:25 +0000 deepika.singh@iisuniv.ac.in 946 at https://tourism.iisuniv.ac.in Foreign language (theory)-fundamentals of german-i https://tourism.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-german-i-3 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24MTM328B1</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">02</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">30.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p style="margin-left:13.7pt;">The course has as its objective, the acquisition of basic language skills and holistic development of communicative abilities that would allow students to carry out basic communicative transactions like to introduce themselves and others, describe places, talk about their surroundings, express their liking and interests etc., among other things. By the end of this semester, the student will attain A1 level of the Common European Framework.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="TAB"> <tbody> <tr> <td colspan="2" style="width:191px;height:23px;"> <p align="center" style="margin-left:3.75pt;"><strong>Course</strong></p> </td> <td style="width:204px;height:23px;"> <p align="center" style="margin-left:4.5pt;"><strong>Learning outcome (at course level)</strong></p> </td> <td style="width:108px;height:23px;"> <p align="center" style="margin-left:3.05pt;"><strong>Learning and teaching strategies</strong></p> </td> <td style="width:104px;height:23px;"> <p align="center" style="margin-left:6.0pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:83px;height:35px;"> <p align="center" style="margin-left:3.75pt;"><strong>Course </strong><strong>Code</strong></p> </td> <td style="width:108px;height:35px;"> <p align="center" style="margin-left:4.5pt;"><strong>Course</strong></p> <p align="center" style="margin-left:4.5pt;"><strong>Title</strong></p> </td> <td style="width:204px;height:35px;"> <p> </p> </td> <td style="width:108px;height:35px;"> <p> </p> </td> <td style="width:104px;height:35px;"> <p> </p> </td> </tr> <tr> <td style="width:83px;height:475px;"> <p align="center"><strong>24MTM328</strong><strong>B1</strong></p> </td> <td style="width:108px;height:475px;"> <p align="center" style="margin-left:4.5pt;"><strong>Foreign language (theory)-fundamentals of german-i</strong></p> <p align="center" style="margin-left:5.25pt;"> </p> </td> <td style="width:204px;height:475px;"> <p>CO162: Students can frame correct sentences in German: Affirmative, Negative and Interrogative with Verbs of different characteristics in “Präsens” (Present Tense).</p> <p>CO163: Students know how to frame “Imperativ” for “Sie”.</p> <p>CO164: Know the use of Verb ‘Trennbare Zusammengesetze Verben’ as well as ‘Modal Verben: müssen, können, wollen’</p> <p>CO165: Know the structure of&bdquo;W-Frage, Aussage and Ja- Nein-Frage“.</p> <p>CO166: Know the use of Verbs which take Accusative (Akkusativ) objects, and in addition to this also know the use of different articles used for nouns belonging to “Maskulin”, “Feminin” and “Neutrum”. Know also the Use of Negative Article as well as Possessive Article accordingly.</p> <p>CO167: Contribute effectively in course specific interaction.</p> </td> <td style="width:108px;height:475px;"> <p style="margin-left:5.45pt;"><strong>Approach </strong><strong>in </strong><strong>teaching: </strong>Interactive Lectures, Discussion, Tutorials, Reading assignments, Showing Film in German, Playing audio-CD <strong>Learning activities</strong><strong> for the students: </strong>Self learning assignments, Effective questions, Classroom presentation, Gruppenarbeit (Group work), Giving tasks</p> </td> <td style="width:104px;height:475px;"> <p style="margin-left:5.45pt;">Continuous Assessment Tests, Semester end examinations, Solving problems in tutorials, Home Assignments, Presentation, Individual and group work</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;">Kapitel-1</p> <p style="margin-left:9.0pt;">Sprachhandlungen- grüßen und verabschieden | sich und andere vorstellen | über sich und andere sprechen | Zahlen bis 20, Telefonnummer und E-Mail-Adresse nennen | buchstabieren | über Länder und Sprachen sprechen Wortschatz-Zahlen von 1–20 | Länder und Sprach Sprachenlernen Grammatik-W-Frage | Aussagesatz | Verben und Personalpronomen</p> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;">Kapitel-2</p> <p style="margin-left:9.0pt;">Sprachhandlungen- über Hobbys sprechen | sich verabreden | Wochentage benennen | über Arbeit, Berufe und Arbeitszeiten sprechen | Zahlen ab 20 nennen | über Jahreszeiten sprechen | ein Profi l im Internet erstellen Wortschatz-Hobbys | Wochentage | Zahlen ab 20 | Berufe | Monate und Jahreszeiten Grammatik-Artikel: der, das, die | Verben und Personalpronomen II | Ja-/Nein-Frage | Plural der Substantive | die Verben haben und sein</p> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;">Kapitel-3</p> <p style="margin-left:9.0pt;">Sprachhandlungen-Plätze und Gebäude benennen | Fragen zu Orten stellen | Texte einer Bildergeschichte zuordnen | Dinge erfragen | Verkehrsmittel benennen | nach dem Weg fragen und einen Weg beschreiben | Texte mit internatio-nalen Wörtern verstehen | Artikel lernen Wortschatz-Plätze und Gebäude | Verkehrsmittel | Richtungen Grammatik- bestimmter Artikel der, das, die | unbestimmter Artikel ein, ein, eine | Negationsartikel kein, kein, keine | Imperativ mit Sie</p> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;">Kapitel-4</p> <p style="margin-left:9.0pt;">Sprachhandlungen-über Essen sprechen | einen Einkauf planen | Gespräche beim Einkauf führen | Gespräche beim Essen führen | mit W-Fragen Texte verstehen | Wörter ordnen und lernen</p> <p style="margin-left:9.0pt;">Wortschatz-Mahlzeiten | Lebensmittel | Getränke | Geschäfte Grammatik- Positionen im Satz | Akkusativ | Verben mit Akkusativ</p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;">Kapitel-5</p> <p style="margin-left:9.0pt;">Sprachhandlungen-die Uhrzeit verstehen und nennen | Zeitangaben machen | über die Familie sprechen | sich verabreden | sich für eine Verspätung entschuldi-gen | einen Termin telefonisch vereinbaren</p> <p style="margin-left:9.0pt;">Wortschatz-Tagesablauf | Uhrzeiten | Familie</p> <p style="margin-left:9.0pt;">Grammatik- Zeitangaben mit am, um, von ... bis | Possessivartikel mein, dein,... | Modalverben im Satz: Satzklammer | Modalverben müssen, können, wollen</p> <p style="margin-left:9.0pt;">Kapitel-6</p> <p style="margin-left:9.0pt;">Sprachhandlungen- etwas gemeinsam planen | über Geburtstage sprechen | eine Einladung verstehen und schreiben | im Restaurant bestellen und bezahlen | über ein Ereignis sprechen | bestimmte Informationen in Texten fi nden | Veranstaltungstipps im Radio verstehen Wortschatz-Freizeitaktivitäten | Essen | Getränke | Eigenschaften | Veranstaltungen Grammatik- Datumsangaben: am ... | trennbare Verben | Präposition für + Akkusativ | Personalpronomen im Akkusativ mich, dich ... | Präteritum von haben und sein</p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><p style="margin-left:13.5pt;">Netzwerk A1 (Kapitel 1 - 6)</p> <p style="margin-left:13.5pt;">Netzwerk Deutsch als Fremdsprache A1 (Textbook + Workbook + Glossar) (with 2 CDs) by Helen Schmitz Stefanie Dengler, Paul Rusch</p> <ul> <li>ISBN-10 : 818307703X</li> <li>ISBN-13 : 978-8183077033</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><p style="margin-left:13.5pt;"> </p> <p style="margin-left:13.5pt;"><span style="font-size:12px;"><strong>SUGGESTED READINGS: </strong></span></p> <ul> <li>Hieber, Wolfgang. <em>Lernziel Deutsch: Deutsch als Fremdsprache. Grundstufe 1</em>. Vol. 1.</li> <li>Hueber Verlag, 1983.ISBN 3-19-001361-6 + Begleitungübungen zur Grundstufe 1</li> </ul> <h2> </h2> <h2><strong><span style="font-size:12px;">E-Resources:</span></strong></h2> <p style="margin-left:13.5pt;"><a href="https://youtu.be/Kh-CeU1OljI">https://youtu.be/Kh-CeU1OljI</a> (100 important German words) <a href="https://youtu.be/y-aMTFMffDA">https://youtu.be/y-aMTFMffDA</a> (A1-A2 Beginner’s Grammatik) <a href="https://youtu.be/bZL5OB61XXM">https://youtu.be/bZL5OB61XXM</a> (Nominativ / Akkusativ/ Dativ)</p> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 05:56:24 +0000 deepika.singh@iisuniv.ac.in 945 at https://tourism.iisuniv.ac.in Foreign language (oral)-listening and speaking skills in french-i https://tourism.iisuniv.ac.in/courses/subjects/foreign-language-oral-listening-and-speaking-skills-french-i-3 <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24MTM328A2</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">02</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">30.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;">This course will enable students to gain proficiency in basic pronunciation (phonology), greetings, and everyday conversation, allowing them to understand and respond to general questions, participate in simple dialogues, and navigate introductory social situations in French.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="TAB"> <tbody> <tr> <td colspan="2" style="width:201px;height:32px;"> <p align="center" style="margin-left:.45pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:176px;height:32px;"> <p align="center" style="margin-left:2.25pt;"><strong>Course Outcomes</strong></p> </td> <td rowspan="2" style="width:124px;height:32px;"> <p align="center" style="margin-left:2.25pt;"><strong>Learning & Teaching Strategies</strong></p> </td> <td rowspan="2" style="width:101px;height:32px;"> <p align="center" style="margin-left:2.25pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:89px;height:16px;"> <p align="center" style="margin-left:5.35pt;"><strong>Course Code</strong></p> </td> <td style="width:112px;height:16px;"> <p align="center" style="margin-left:5.35pt;"><strong>Course Title</strong></p> </td> </tr> <tr> <td style="width:89px;height:354px;"> <p align="center" style="margin-left:5.05pt;"><strong>24MTM328A2</strong></p> </td> <td style="width:112px;height:354px;"> <p align="center" style="margin-left:5.25pt;"><a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>Foreign</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>Language</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>(Oral)-</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>Listening</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>and</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>Speaking</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>Skills in</strong></a> <a href="https://hrbusiness.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i"><strong>French-I</strong></a></p> </td> <td style="width:176px;height:354px;"> <p>CO156: Imbibe & define the phonology of basic French</p> <p>CO157: Introduce oneself & others</p> <p>CO158: Understand general and personal questions and reply</p> <p>CO159: Retain & retrieve details after listening to stories and answer questions</p> <p>CO160: Play different roles according to situations of communications</p> <p>CO161: Contribute effectively in course-specific interaction</p> </td> <td style="width:124px;height:354px;"> <p style="margin-left:5.3pt;"><strong>Approach in teaching: </strong>Interactive lectures Tutorials</p> <p style="margin-left:5.3pt;">Dialogue Presentations</p> <p> </p> <p style="margin-left:5.3pt;"><strong>Learning activities for students: </strong>Movie screening, Listening exercises, Role playing, Dialogue writing Extempore, Prepared presentations</p> </td> <td style="width:101px;height:354px;"> <p style="margin-left:5.3pt;">Oral tests, Assessments on role playing, Continuous Assessment Test, Semester end examinations, Quiz, Presentation,</p> <p style="margin-left:5.3pt;">Individual and group dialogues</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;"><strong>Phonologie/prononciation; Activités</strong></p> <p style="margin-left:9.0pt;">Salutations; Echanges pour entrer en contact; se présenter et s’excuser; Tu/Vous? Comprendre les consignes de classe; Epeler son nom/prénom; 1-10</p> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;"><strong>Activités</strong></p> <p style="margin-left:9.0pt;">Comprendre les essentiels dans un échange en milieu professionnel; Se présenter/présenter un autre</p> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;"><strong>Activités</strong></p> <p>Compréhension de conversations rapides sur gouts et passions; Expression de ses propres gouts; Comprendre une demande laissée sur un répondeur téléphonique; Projets de week-end</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;"><strong>Activités</strong></p> <p style="margin-left:9.0pt;">Demander un service à qqn; Demander à qqn.de faire qch; Imaginer/raconter au passé</p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:9.0pt;"><strong>Activités</strong></p> <p style="margin-left:9.0pt;">Message d’invitation; Inviter qqn/accepter ou refuser l’invitation; Fixer/prendre un rendez-vous par téléphone; Exprimer son point de vue; Faire des achats dans un magasin</p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>DVD accompanying the textbook</li> <li>Latitudes-I (méthode de français)</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><h2><strong><span style="font-size:12px;">Suggested Readings:</span></strong></h2> <ul> <li>Collins mini gem bilingual Dictionary</li> <li>Grammaire Larousse</li> <li>Larousse compact dictionary</li> <li>Le nouvel entrainez-vous- Niveau débutant</li> <li>Robert &Nathan: conjugation of verbs</li> </ul> <p style="margin-left:13.7pt;"> </p> <h3><strong><span style="font-size:12px;">E-Resources</span></strong></h3> <p style="margin-left:13.7pt;">•<a href="https://kupdf.net/download/latitudes-1-methode-de-">https://kupdf.net/download/latitudes-1-methode-de-</a> francais_590481bcdc0d60504f959ed6_pdf</p> <ul> <li><a href="https://www.afomaha.org/latitudes-1">https://www.afomaha.org/latitudes-1</a></li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 05:36:15 +0000 deepika.singh@iisuniv.ac.in 944 at https://tourism.iisuniv.ac.in Foreign language (theory)-fundamentals of french-i (Theory) https://tourism.iisuniv.ac.in/courses/subjects/foreign-language-theory-fundamentals-french-i-theory <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24MTM328A1</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">02</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">30.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;">This course will enable students to equip students with a strong foundation in French grammar and morphology-syntax, enabling them to comprehend written and spoken French, construct grammatically accurate sentences, and participate effectively in basic communication scenarios.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table border="1" cellpadding="0" cellspacing="0" id="TAB"> <tbody> <tr> <td colspan="2" style="width:252px;height:32px;"> <p align="center" style="margin-left:.35pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:170px;height:32px;"> <p align="center" style="margin-left:6.75pt;"><strong>Learning outcome </strong></p> <p align="center" style="margin-left:7.2pt;"><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:141px;height:32px;"> <p align="center" style="margin-left:7.2pt;"><strong>Learning & Teaching Strategies</strong></p> </td> <td rowspan="2" style="width:103px;height:32px;"> <p align="center" style="margin-left:7.2pt;"><strong>Assessment Strategies</strong></p> </td> </tr> <tr> <td style="width:107px;height:27px;"> <p align="center" style="margin-left:3.5pt;"><strong>Course Code</strong></p> </td> <td style="width:145px;height:27px;"> <p style="margin-left:11.0pt;"><strong>Course Title</strong></p> </td> </tr> <tr> <td style="width:107px;height:274px;"> <p><strong> 24MTM328A1</strong></p> <p align="center" style="margin-left:.4pt;"> </p> </td> <td style="width:145px;height:274px;"> <p align="center" style="margin-left:1.9pt;"><strong>Foreign Language </strong><strong>(Theory) - Fundamentals of French-I</strong></p> </td> <td style="width:170px;height:274px;"> <p>CO150: Imbibe many rules of grammar</p> <p>CO151: Describe & define morphology-syntax of basic French</p> <p>CO152: To classify parts of speech & contrast their usage</p> <p>CO153: Identify & choose relevant elements from a text to answer questions</p> <p>CO154: Construct sentences; develop themes into texts</p> <p>CO155: Contribute effectively in course-</p> <p style="margin-left:4.0pt;">specific interaction</p> </td> <td style="width:141px;height:274px;"> <p style="margin-left:5.2pt;"><strong>Approach in teaching: </strong>Interactive lectures Seminars</p> <p style="margin-left:5.2pt;">Tutorials</p> <p style="margin-left:5.2pt;"><strong>Learning activities for students: </strong>Movie screening, Quiz,</p> <p style="margin-left:5.2pt;">Listening exercises, Reading assignments, Group discussions and</p> <p style="margin-left:5.2pt;">Poster making, Question preparation</p> </td> <td style="width:103px;height:274px;"> <p style="margin-left:5.3pt;">Continuous Assessment Test, Semester end examinations, Quiz,</p> <p style="margin-left:5.3pt;">Solving problems in tutorials, Assignments, Presentation,</p> <p style="margin-left:5.3pt;">Individual</p> <p style="margin-left:5.3pt;">and group projects</p> </td> </tr> </tbody> </table> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:4.5pt;"><strong>Grammaire</strong></p> <p style="margin-left:4.5pt;">Tu ou vous ? Les jours de la semaine ; Formules de politesse ; L’alphabet ; Quelques consignes de classe ; Pronoms personnels sujets ; Être; Les nationalités; Genres; Les nombres 1-10; Sigles, Compréhension et composition : Lecture et intelligence des textes.</p> <p> </p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:4.5pt;"><strong>Grammaire</strong></p> <p style="margin-left:4.5pt;">Négation simple; Adjectifs possessifs; Etre/Avoir+quelques verbes en-er; Les présentatifs; L’interrogn.par l’intonation; Professions; 11-69; Oui, non, si Compréhension et composition : Lecture et intelligence des textes</p> <p> </p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:4.5pt;"><strong>Grammaire</strong></p> <p style="margin-left:4.5pt;">Aller; Moi aussi; Pron.personnels sujets; Conjugaisons du 1er groupe; Faire du/de la…sport; 69--; On=nous; Le future proche; Qqs.indicateurs de temps; Adjs.possessifs; Compréhension et composition : Lecture et intelligence des textes ; Paragraphe : mon ami(e) / mes goûts et mes préférences</p> <p> </p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:4.5pt;"><strong>Grammaire</strong></p> <p style="margin-left:4.5pt;">Il y a ; Articles définis et indéfinis ; Pluralité; Pronoms emphatiques et usages; Le passé compose: partie I; Les pronoms pers.directs; Cause (Pourquoi? –Parce que…); Quel(s)/Quelle(s); Est-ce que; Finir-Savoir; L’heure et la date, Les mois; Indicateurs de temps- II, Compréhension et composition : Lecture et intelligence des textes</p> <p> </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">6.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:4.5pt;"><strong>Grammaire</strong></p> <p style="margin-left:4.5pt;">Négation : ne pas… de; Art.partitifs; Combien? Un peu de/beaucoup de; Qu’est-ce que, combien; offrir, croire; penser à/de; plaire à; Les couleurs; Genre des adjs. Compréhension et composition : Lecture et intelligence des textes; Paragraphe : mon université</p> <p> </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>DVD accompanying the textbook</li> <li>Latitudes-I (méthode de français)</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><p style="margin-left:14.0pt;"><strong>SUGGESTED READINGS:</strong></p> <ul> <li>Collins mini gem bilingual Dictionary</li> <li>Grammaire Larousse</li> <li>Larousse compact dictionary</li> <li>Le nouvel entrainez-vous- Niveau débutant</li> <li>Robert &Nathan: conjugation of verbs</li> </ul> <h3><strong><span style="font-size:12px;">E-RESOURCES</span></strong></h3> <p style="margin-left:14.0pt;">•<a href="https://kupdf.net/download/latitudes-1-methode-de-francais_590481bcdc0d60504f959ed6_pdf">https://kupdf.net/download/latitudes-1-methode-de-francais_590481bcdc0d6...</a></p> <ul> <li><a href="https://www.afomaha.org/latitudes-1">https://www.afomaha.org/latitudes-1</a></li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 05:20:30 +0000 deepika.singh@iisuniv.ac.in 943 at https://tourism.iisuniv.ac.in Adventure Tourism Concepts & Management (Theory) https://tourism.iisuniv.ac.in/courses/subjects/adventure-tourism-concepts-management-theory <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24MTM327</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">04</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">60.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p><strong>This course will enable the students </strong>to get an in depth learning about adventure tourism including its nature, scope, forms, risk & safety consideration and standards.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table align="center" border="1" cellpadding="0" cellspacing="0" id="TAB" width="690"> <tbody> <tr> <td colspan="2" style="width:204px;height:22px;"><br clear="all" /><br /> <p align="center" style="margin-left:36.0pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:240px;height:22px;"> <p><strong>Course outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:157px;height:22px;"> <p style="margin-left:6.3pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:89px;height:22px;"> <p style="margin-left:4.2pt;"><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td style="width:95px;height:44px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:109px;height:44px;"> <p align="center" style="margin-left:8.65pt;"><strong>Course Title </strong></p> </td> </tr> <tr> <td style="width:95px;height:22px;"> <p align="center"><strong>24MTM327</strong></p> <p align="center"> </p> </td> <td style="width:109px;height:22px;"> <p align="center"><strong>Adventure Tourism Concepts and Management</strong></p> <p align="center"><strong>(Theory)</strong></p> <p> </p> </td> <td style="width:240px;height:22px;"> <p>CO144: Explain the concepts and classification of adventure Tourism activities.</p> <p>CO145: Analyze the role and requirement of land based, water based and air based tourism activities.</p> <p>CO146: Analyze the role and requirement of water based tourism activities.</p> <p>CO147: Analyze the role and requirement of air based tourism activities.</p> <p>CO148: Appraise the social, cultural and economic impact of adventure tourism.</p> <p>CO149: Engage in continuous and comprehensive learning.</p> </td> <td style="width:157px;height:22px;"> <p>Approach in teaching:</p> <p>Discussion, Demonstration, Action Research, Project, Field Trip</p> <p>Learning activities for the students:</p> <p>Field activities, Simulation, Presentation, Giving tasks Field practical</p> <p> </p> </td> <td style="width:89px;height:22px;"> <p>Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects</p> </td> </tr> </tbody> </table> <div style="clear:both;"> </div> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">10.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Concept of adventure and its classification</strong>. Adventure and tourism industry — nature, relationship and scope, land base, air base & water base. Geographic &Topographic features -Weather a, climate, vegetation belts.</p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">14.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Land based Adventure tourism</strong>  - Concept , Natural & manmade resources required , Planning required ,Equipment and clothing requirements , Types , Places where available in India , do’s and do’nts.</p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Water based Adventure tourism</strong>  - Concept , Natural & manmade resources required , Planning required ,Equipment and clothing requirements , Types , Places where available in India, do’s and do’nts..</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">11.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Air based Adventure tourism</strong>  - Concept , Natural & manmade resources required , Planning required ,Equipment and clothing requirements , Types , Places where available in India, do’s and don’ts..</p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">13.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Impact of adventure tourism:</strong> environmental, socio-cultural and economic. Management strategies and actions: site management, visitor management, legal and regulatory actions, community management. Case study on land, air and water based tourism. </p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>Buckley,   Ralf,   CAB   International   2006,   <em>Adventure </em><em>Tourisms.</em></li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><p><strong>Suggested Readings</strong></p> <ul> <li>Malik, S.S., 1 997, <em>Adventure Tourism,</em> Rahul Publishing, New Delhi. •     Negi, J. 2001 ,</li> <li><em>Natural Area Tourism</em>, Viva Books, New Delhi.</li> <li>New Som, D., Moore, S.A., Dowling, R.K. (2004), <em>Adventure Tourism and Sports</em> - Part- I &II, Kanishka Publisers, New Delhi.</li> </ul> <p> </p> <p><strong>E-resources </strong></p> <ul> <li><a href="https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A">https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A</a>==</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 05:14:18 +0000 deepika.singh@iisuniv.ac.in 942 at https://tourism.iisuniv.ac.in Destination Marketing (Theory) https://tourism.iisuniv.ac.in/courses/subjects/destination-marketing-theory <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even"> 24MTM326</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">04</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">60.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p><strong>This course will enable the students to </strong>give an insight into marketing of a destination including planning and strategy.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table align="center" border="1" cellpadding="0" cellspacing="0" id="TAB" width="687"> <tbody> <tr> <td colspan="2" style="width:209px;height:23px;"><br clear="all" /><br /> <p align="center" style="margin-left:36.0pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:276px;height:23px;"> <p style="margin-left:36.0pt;"><strong>Course outcome (at course level)</strong></p> </td> <td rowspan="2" style="width:101px;height:23px;"> <p style="margin-left:6.3pt;"><strong>Learning and teaching strategies</strong></p> </td> <td rowspan="2" style="width:102px;height:23px;"> <p style="margin-left:4.2pt;"><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td style="width:108px;height:23px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:100px;height:23px;"> <p><strong>Course Title </strong></p> </td> </tr> <tr> <td style="width:108px;height:443px;"> <p align="center"><strong>24MTM326</strong></p> <p>                      </p> </td> <td style="width:100px;height:443px;"> <p align="center"><strong>Destination Marketing</strong></p> <p align="center"><strong>(Theory)</strong></p> <p align="center"> </p> </td> <td style="width:276px;height:443px;"> <p>CO138: Analyze the concept of tourism attractions, tourism destination planning and destination life cycle</p> <p>CO139: Analyze the Tourism Destination Planning, including environmental, marketing and resources etc. </p> <p>CO140: Critically analyze destination marketing Mix that is produced by a range of destinations.</p> <p>CO141: Evaluate destination marketing campaign, principles of segmentation, targeting and positioning.</p> <p>CO142: Evaluate the choice of channel distribution, promotional programme and role of tourism organization.</p> <p>CO143: Engage in continuous and comprehensive learning.</p> <p> </p> </td> <td style="width:101px;height:443px;"> <p>Approach in teaching:</p> <p>Discussion, Demonstration, Action Research, Project, Field Trip</p> <p> </p> <p>Learning activities for the students:</p> <p>Field activities, Simulation, Presentation, Giving tasks Field practical</p> <p> </p> </td> <td style="width:102px;height:443px;"> <p>Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects</p> </td> </tr> </tbody> </table> <div style="clear:both;"> </div> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">10.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Tourism Attraction (destination):</strong> Definition, Characteristics, typology, Criteria for tourist attractiveness, development and design of tourist attractions. Destination life cycle.</p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">14.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Tourism Destination Planning,</strong> Environmental analysis, resource analysis, Regional Environmental analysis and scanning, marketing analysis, competitor analysis</p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Components of destination marketing mix</strong>. Product Strategy- Nature and Characteristics, Managing existing tourism products. New product development in Regional Tourism. Pricing Strategies- tourist perception of price</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">11.00</div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Regional Goal Formation:</strong> Strategy formation, product portfolio strategies. Tourism portfolio model, analysis of portfolio approaches. Market segmentation in the regional context- Bases, steps and categories, Target Marketing- targeting options, positioning strategies.</p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">13.00</div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>The Tourism Distribution Strategy-</strong> Choice of distribution channel. Developing a destination promotional strategy. Evaluation and control of the promotional programme. Tourism organization- Role in destination development and promotion.</p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>Ernie Heath and Geoffrey wall, John Wiley and Sons, Inc. <em>Marketing Tourism Destinations</em></li> <li>Philip Kotler, Jon Bower. <em>Marketing for hospitality and tourism</em></li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><p> </p> <p><strong>Suggested Readings:</strong></p> <ul> <li>J. Christopheo Holloway and Chris Robinson <em>Marketing for Tourism</em></li> <li>Lumsdon, <em>Tourism Marketing</em></li> </ul> <p> </p> <p><strong>E-resources </strong></p> <ul> <li><a href="https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A">https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A</a>==</li> </ul> <p> </p> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 05:07:54 +0000 deepika.singh@iisuniv.ac.in 941 at https://tourism.iisuniv.ac.in Sustainable Tourism Management (Theory) https://tourism.iisuniv.ac.in/courses/subjects/sustainable-tourism-management-theory <div class="field field-name-field-paper-code field-type-text field-label-inline clearfix"><div class="field-label">Paper Code: </div><div class="field-items"><div class="field-item even">24MTM325</div></div></div><div class="field field-name-field-credits field-type-text field-label-inline clearfix"><div class="field-label">Credits: </div><div class="field-items"><div class="field-item even">04</div></div></div><div class="field field-name-field-periods field-type-number-decimal field-label-inline clearfix"><div class="field-label">Contact Hours: </div><div class="field-items"><div class="field-item even">60.00</div></div></div><div class="field field-name-field-maxmarks field-type-number-decimal field-label-inline clearfix"><div class="field-label">Max. Marks: </div><div class="field-items"><div class="field-item even">100.00</div></div></div><div class="field field-name-field-objective field-type-text-long field-label-above"><div class="field-label">Objective: </div><div class="field-items"><div class="field-item even"><p> </p> <p><strong>This course will enable the students to learn about </strong>issues and methods in planning for tourism development from the perspective of sustainable development coving importance of sustainable development.</p> <p> </p> </div></div></div><div class="field field-name-field-course-outcomes field-type-text-with-summary field-label-above"><div class="field-label">Course Outcomes: </div><div class="field-items"><div class="field-item even"><table align="center" border="1" cellpadding="0" cellspacing="0" id="TAB" width="677"> <tbody> <tr> <td colspan="2" style="width:197px;height:23px;"><br clear="all" /><br /> <p align="center" style="margin-left:36.0pt;"><strong>Course</strong></p> </td> <td rowspan="2" style="width:234px;height:23px;"> <p><strong>Course outcome </strong></p> <p><strong>(at course level)</strong></p> </td> <td rowspan="2" style="width:120px;height:23px;"> <p style="margin-left:6.3pt;"><strong>Learning and teaching strategies</strong></p> </td> <td colspan="2" rowspan="2" style="width:125px;height:23px;"> <p style="margin-left:4.2pt;"><strong>Assessment Strategies </strong></p> </td> </tr> <tr> <td style="width:89px;height:36px;"> <p align="center"><strong>Course Code</strong></p> </td> <td style="width:108px;height:36px;"> <p align="center" style="margin-left:8.65pt;"><strong>Course Title </strong></p> </td> </tr> <tr> <td style="width:89px;height:494px;"> <p><strong>24MTM325</strong></p> <p align="center"> </p> </td> <td style="width:108px;height:494px;"> <p align="center"><strong>Sustainable Tourism Management</strong><strong>(Theory)</strong></p> <p align="center"> </p> </td> <td style="width:234px;height:494px;"> <p>CO132: Evaluate various principles and Theories of Sustainable Development</p> <p>CO133: Analyze the concept of mass & alternative tourism.</p> <p>CO134: Evaluate the tools to conserve the destination’s environment leading to sustainability.</p> <p>CO135: Analyze the sustainable tourism enterprises and role of government & private sectors for sustainable tourism.</p> <p>CO136: Appraise the code of conduct for tourism and cases of ecotourism destination.</p> <p>CO137: Engage in continuous and comprehensive learning.</p> </td> <td style="width:120px;height:494px;"> <p>Approach in teaching:</p> <p>Discussion, Demonstration, Action Research, Project, Field Trip</p> <p> </p> <p>Learning activities for the students:</p> <p>Field activities, Simulation, Presentation, Giving tasks Field practical</p> <p> </p> </td> <td style="width:123px;height:494px;"> <p>Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects</p> </td> <td> <p> </p> </td> </tr> </tbody> </table> <div style="clear:both;"> </div> <p> </p> </div></div></div><div class="field field-name-field-unit1hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">10.00</div></div></div><div class="field field-name-field-unit1title field-type-text field-label-above"><div class="field-label">Unit I: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit1description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p style="margin-left:.25pt;"><strong>Concepts, Principles and Theories of Sustainable Development (SD).</strong>  Sustainability as a development and management approach</p> <p>Earth summit -1 and II</p> </div></div></div><div class="field field-name-field-unit2hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">14.00</div></div></div><div class="field field-name-field-unit2title field-type-text field-label-above"><div class="field-label">Unit II: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit2description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Perspectives on Mass and Alternative Tourism. </strong>Community tourism- Rural tourism and Village tourism. Urban tourism; Eco-tourism; Nature tourism; Volunteer tourism.</p> <p>Cultural tourism and its forms. Conflicts and synergies between promotion and conservation of destinations.</p> </div></div></div><div class="field field-name-field-unit3hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">12.00</div></div></div><div class="field field-name-field-unit3title field-type-text field-label-above"><div class="field-label">Unit III: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit3description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Challenges of Sustainable Tourism Development</strong>. Economic, socio-cultural and physical impacts, social and economic Sustainability of tourist regions.</p> <p> Major indicators, tools and techniques for sustainable development.</p> </div></div></div><div class="field field-name-field-unit4hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">11.00</div></div></div><div class="field field-name-field-unit4title field-type-text field-label-above"><div class="field-label">Unit IV: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit4description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Sustainable tourism Enterprise.</strong> Investment opportunities, Role of the government and private sectors in sustainable tourism development. </p> </div></div></div><div class="field field-name-field-unit5hours field-type-number-decimal field-label-hidden"><div class="field-items"><div class="field-item even">13.00</div></div></div><div class="field field-name-field-unit5title field-type-text field-label-above"><div class="field-label">Unit V: </div><div class="field-items"><div class="field-item even"> </div></div></div><div class="field field-name-field-unit5description field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Codes of conduct for tourism</strong> (UNWTO); Human rights Issues in tourism and the role of NGO’s, Successful case studies of Eco-tourism. ( Kerala, Sikkim & Bhutan)</p> </div></div></div><div class="field field-name-field-essential-reading field-type-text-long field-label-above"><div class="field-label">Essential Readings: </div><div class="field-items"><div class="field-item even"><ul> <li>Edword Inskeep, <em>Development Approach, </em><em>Tourism and Sustainability </em></li> <li>Erlet Cater and Crwen Lowman, <em>Eco-Tourism a Sustainable Option</em></li> <li>Lan Munt, <em>New Tourism in Third World-Martin Mowforth</em></li> <li>Middleton and Rebecca Hawkins. <em>Sustainable Tourism</em></li> </ul> <p> </p> </div></div></div><div class="field field-name-field-references field-type-text-long field-label-above"><div class="field-label">References: </div><div class="field-items"><div class="field-item even"><p><strong>Suggested Readings:</strong></p> <ul> <li>P.K. Rao Tourism Planning, <em>An Integrated and Sustainable</em></li> <li>Salah Wahab and John J. Pigram, <em>Sustainable Development - Economic and Policy</em></li> <li>Victor T.C. <em>Sustainable Tourism - A Marketing Perspective</em></li> </ul> <p style="margin-left:18.0pt;"> </p> <p><strong>E-resources:</strong></p> <ul> <li><a href="https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A">https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A</a>==</li> </ul> <p> </p> </div></div></div><div class="field field-name-field-academic-year field-type-taxonomy-term-reference field-label-above"><div class="field-label">Academic Year: </div><div class="field-items"><div class="field-item even"><a href="/academic-year/2024-2025" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">2024-2025</a></div></div></div> Fri, 02 Aug 2024 05:01:16 +0000 deepika.singh@iisuniv.ac.in 940 at https://tourism.iisuniv.ac.in

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