This course will enable the students to understand of business policy and strategy, analyze and synthesize information and critically evaluate the strategic decisions and their business implications.
|
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
|
Course Code |
Course Title |
|||
|
24CBTM 601
|
Business Policy and Strategy (Theory)
|
CO235: Analyze the diverse perspectives of strategic management. CO236: Evaluate the effectiveness of strategies, assessing the SWOT analysis and their applicability in different business scenarios in alignment with organizational objectives and environmental factors. CO237: Design a comprehensive corporate strategy for a given scenario, integrating innovative practices and leveraging technological advancements to optimize performance and competitive advantage. CO238: Create a range of business and functional strategies to develop innovative solutions for complex organizational problems and anticipating potential outcomes. CO239: Assess tools and techniques for strategic implementation, evaluation, and control to design tailored strategies for optimizing organizational performance to enhance strategic outcomes. CO240: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive sessions, Case Study Discussion, Tutorials, Reading assignments, Demonstration, Team teaching
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Classroom presentation, Project tasks. |
Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Nature & importance of business policy & strategy:
Concept and levels of Strategy- corporate, business & functional level, process of strategic management. Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement
Environmental Analysis & Diagnosis:
Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis, SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis
Formulation of competitive strategies:
Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept. Corporate Strategies: Introduction to strategies of growth, stability and retrenchment. Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.
Choice of Strategy:
Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.
Strategic Implementation, evaluation and control:
Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control.
Suggested Readings:
E- Resources:
Links:
[1] https://tourism.iisuniv.ac.in/courses/subjects/business-policy-and-strategy-theory
[2] https://www.expresslibrary.mheducation.com/bookshelf
[3] https://www.slideshare.net/apverma01/strategic-management-9257478
[4] https://tourism.iisuniv.ac.in/academic-year/2024-2025