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Information Technology and Strategic Tourism Management- (Theory) [1]

Paper Code: 
24DMTB604B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand various applications of information technology in tourism, explore e-tourism platforms & strategic management.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course code

Course title

24DMTB604B

Information Technology and Strategic Tourism Management-

(Theory)

CO91:Analyze ICT, Its growth phases and link with tourism.

CO92:Discuss the basics of computer, hardware and software.

CO93:Evaluate the Role of computer in Airline, Hotel, Railway Cargo. Analyze CRS system and its application in reservation.

CO94: Appraise the application of ICT in Tourism and related industry.

CO95: Explain tourism mobile application and their role to enhance tourism India and abroad.

CO96: Contribute effectively in course-specific interaction

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Information and Communication Technology:

Introduction , Definition of ICT’s, the impact  of ICT’s on tourism, E-tourism concepts, e-tourism domain, the tourism system and ICT’s, ICT’s competitiveness and strategy, role of ICT tourism demand and supply.                                         

12.00
Unit II: 

Fundamental of computers:

introduction, architecture, classification, computer networks, the concept of Hardware & Software, use of Hardware and Software in tourism organizations.

Application of ICT in tourism and hospitality. Digital marketing in tourism.

12.00
Unit III: 

Information Technology in tourism:

Role of Computers in Tourism- Airline, Railways, cargo, travel retailing.      

12.00
Unit IV: 

E-tourism:

Introduction, historical development, E-tourism players, E-tourism in India, concept of E-commerce, E-mail, E-ticket, EFT, E-security and E-conferencing.

Computer reservation system, introduction, evolution & Need for CRS, Amadeus Software

12.00
Unit V: 

Tourism Mobile Apps:

Concept, nature, characteristics and scope, mobile application related to hotel and various payment gateways (case studies on OYO and Trivago)

 

Essential Readings: 

• A.K.Bhatia, International Tourism Management

References: 

Suggested Readings:

  • Bhatia, Tourism Development :Principles and Practices                 
  • Dimitrios Buhalis, E Tourism                                                                   
  • Jagmohan Negi, Tourism Development and Resource conservation J
  • Shashi Prabha Sharma, Tourism Education                                                          
  • V.P.Sati, Tourism Development in India                                       

E-Resources:

 

Academic Year: 
2024-2025 [3]

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Source URL: https://tourism.iisuniv.ac.in/courses/subjects/information-technology-and-strategic-tourism-management-theory

Links:
[1] https://tourism.iisuniv.ac.in/courses/subjects/information-technology-and-strategic-tourism-management-theory
[2] https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=Cdnwi2LUCCLzrJZ76d/o1A==
[3] https://tourism.iisuniv.ac.in/academic-year/2024-2025