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Tourism Marketing Management (Practical) [1]

Paper Code: 
24CMTB305
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to comprehensively understand the strategies & techniques involved in marketing withing tourism industry.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CMTB305

Tourism Marketing Management

(Practical)

CO49Appraise the marketing profile to a travel trade company.

CO50Assess the working and mareting strategies of a travel trade company.

CO51Explain the marketing strategies & practically know the working of travel trade company.

CO52Discuss the marketing tactics followed by travel trade Company.

CO53Design a report and presentation on Marketing Strategies of a travel trade company.

CO54Contribute effectively in course-specific interaction.

Approach in teaching:

 

Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self learning assignments, Effective questions, presentations, Field trips

 

 

Class test, Quiz, Poster Presentations,

Power Point Presentations, Individual and group projects,

Open Book Test, Semester End Examination

 

6.00
Unit I: 

Role play Activity: Presentation of Travel company profile, Product and Selling.

6.00
Unit II: 

A visit to a tourism / travel trade company to understand their marketing strategies.

6.00
Unit III: 

Industrial project on Marketing Strategies of a travel trade company. (Visit to a travel trade company.)

6.00
Unit IV: 

Video presentations on Marketing tactics adopted by a few travel trade companies.

6.00
Unit V: 

Preparation of Business plan proposal for marketing a product.

References: 

References:

E-Resources:

 

Academic Year: 
2024-2025 [6]

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Source URL: https://tourism.iisuniv.ac.in/courses/subjects/tourism-marketing-management-practical

Links:
[1] https://tourism.iisuniv.ac.in/courses/subjects/tourism-marketing-management-practical
[2] https://www.youtube.com/watch?v=fDIaVVBdfP4
[3] https://www.airbnb.co.in/
[4] https://www.adido-digital.co.uk/blog/the-top-8-digital-marketing-strategies-for-travel-agencies-in-2023/
[5] https://thebrandhopper.com/2023/09/24/breaking-down-hilton-marketing-strategy/
[6] https://tourism.iisuniv.ac.in/academic-year/2024-2025