Concept, Nature, Process and significance of Management. Management as an art and science; Management as profession, skills and roles of managers in organization, Principles of Management- Henry Fayol & Taylor Schools of management thought-Classical,neo-classical and modern theories.

An overview of functions of management; Concepts of POSDCORB Planning: Nature, purpose, types and process, Management By Objectives (MBO). Decision Making-concept, importance, process, tools and techniques.

Concept of organising and organization, Types of Organisation- Formal & Informal. Organisation Structure- Concept and Forms. Staffing and Selection Process

Meaning.Importance,Principles, Techniques of directing.

Meaning,Importance,Process,Techniques of controlling-traditional and modern techniques

Unit-VI Motivation-Concept,Importance,Theories of motivation-Maslow’s need hierarchy theory Theory X and theory Y.,Victor vroom Expectancy model,William Ouchi’s theory Z.

EFFECTIVE COMMUNICATION

Unit –VII Communication:

• Concept & Definitions
• Forms(Oral,Written,Visual,Audio-Visual & Non-Verbal)
• Process & elements of communication
• Models (Keith Davis)

Unit -VIII Marketing Communications:

•  Meaning,definition & role  
• Tools(Advertising,Sales Promotion,Public Relations,Publicity,direct    Marketing,Personal Selling,Exhibitions & Packaging)

Unit –IX EffectiveCommunication Plan

•  Identifying target audience
•  Determining objectives
•  Designing strategy
•  Selection of Channels
•  Establishing Budget
•  Deciding on Media-mix