Cargo History, Concepts and Common terms used in Cargo handling, Rules governing acceptance of Cargo.

Cargo Rating- Familiarization of Cargo Tariffs. Rounding off of the weights/Dimensions/ currencies. Chargeable weight rating-Specific commodity rates, class rates, general cargo rates, valuation charges

Documentation: Air way bill, charges correction advice, irregularity report, cargo manifesto, cargo transfer Manifesto, documents concerning postal mails and diplomatic mails. Shippers declaration for dangerous goods.

Handling- Cargo capacity of Air and Ships. Cargo needing special attention, introduction to dangerous goods regulations. Some important Cargo companies. 

                    Supply chain management :   Basic concepts , General Practices

Communication:

• Concept & Definitions
• Forms(Oral,Written,Visual,Audio-Visual & Non-Verbal)
• Process & elements of communication
• Models (Keith Davis)

Marketing Communications:

• Meaning,definition & role
• Tools(Advertising,Sales Promotion,Public Relations,Publicity,direct Marketing,Personal Selling,Exhibitions & Packaging)

EffectiveCommunication Plan

• Identifying target audience
• Determining objectives
• Designing strategy
• Selection of Channels
• Establishing Budget
• Deciding on Media-mix