Define Communication and the Communication Process, Steps in developing effective communication, establishing the Marketing Communication Budget. 

Advertising – Understanding the concept of Advertising- Setting the objectives-setting the objectives, budget decisions, message decision, campaign evaluation, the working of an advertising agency.

PR – The concept of Public Relations, Various activities of PR department: Product publicity, Corporate communication, Lobbying, Counseling, the process of Public Relations. Tools in Marketing PR –Publications, Events, News, Speeches. PR opportunities for Hospitality industry

Destination Marketing- The Globalization of the Tourist industry, Importance of Tourism to a destination’s economy. Tourism destination, benefits of tourism, Management of the tourist destination, Sustainable tourism

Marketing plan- Purpose of a marketing plan, Corporate connection, Environmental analysis and Forecasting, Segmentation & Targeting, Objectives, Communicating the plan, strategies and tactics, Marketing control Case study-Incredible India campaign