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Tourism Marketing Management (Practical)
Paper Code:
25CMTB305
Credits:
2
Contact Hours:
2.00
Max. Marks:
100.00
Objective:
This course will enable the students to comprehensively understand the strategies & techniques involved in marketing withing tourism industry
Course Outcomes:
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Learning and teaching strategies |
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Course Code |
Course Title |
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24CMTB305 |
(Practical) |
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Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos
Learning activities for the students: Self learning assignments, Effective questions, presentations, Field trips
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CA Test, Quiz, Poster Presentations, Power Point Presentations, Individual and group projects, Open Book Test, Semester End Examination |
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Unit I:
Role play Activity: Presentation of Travel company profile, Product and Selling.
Unit II:
Appraise a tourism / travel trade company to understand their marketing strategies
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Unit III:
Industrial project on Marketing Strategies of a travel trade company. (Visit to a travel trade company.)
Unit IV:
Video presentations on Marketing tactics adopted by a few travel trade companies
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Unit V:
Preparation of Business plan proposal for marketing a product.
References:
- Hotel Marketing Mix | Hotel Marketing- https://www.youtube.com/watch?v=fDIaVVBdfP4Service Marketing through Airbnb-https://www.airbnb.co.in/
- Video presentation on marketing stragies of Travel Trade Company like Hilton hotel, Airbnb etc.
E-Resources:
- https://www.adido-digital.co.uk/blog/the-top-8-digital-marketing-strategies-for-travel-agencies-in-2023/
- https://thebrandhopper.com/2023/09/24/breaking-down-hilton-marketing-strategy/
- https://www.airbnb.co.in
Academic Year:
