Coming soon
Business Policy and Strategy (Theory)
This course will enable the students to understand of business policy and strategy, analyze and synthesize information and critically evaluate the strategic decisions and their business implications.
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24CBTM 601
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Business Policy and Strategy (Theory)
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CO235: Analyze the diverse perspectives of strategic management. CO236: Evaluate the effectiveness of strategies, assessing the SWOT analysis and their applicability in different business scenarios in alignment with organizational objectives and environmental factors. CO237: Design a comprehensive corporate strategy for a given scenario, integrating innovative practices and leveraging technological advancements to optimize performance and competitive advantage. CO238: Create a range of business and functional strategies to develop innovative solutions for complex organizational problems and anticipating potential outcomes. CO239: Assess tools and techniques for strategic implementation, evaluation, and control to design tailored strategies for optimizing organizational performance to enhance strategic outcomes. CO240: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive sessions, Case Study Discussion, Tutorials, Reading assignments, Demonstration, Team teaching
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Classroom presentation, Project tasks. |
Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Nature & importance of business policy & strategy:
Concept and levels of Strategy- corporate, business & functional level, process of strategic management. Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement
Environmental Analysis & Diagnosis:
Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis, SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis
Formulation of competitive strategies:
Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept. Corporate Strategies: Introduction to strategies of growth, stability and retrenchment. Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.
Choice of Strategy:
Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.
Strategic Implementation, evaluation and control:
Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control.
- Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH
- Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
- J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation and control, TMH
Suggested Readings:
- Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
- Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)
- Upendra Kachru: Strategic Management, Excel books
E- Resources:
- https://www.expresslibrary.mheducation.com/bookshelf
- https://www.slideshare.net/apverma01/strategic-management-9257478
