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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Entrepreneurship (Theory) | Tourism and Aviation

Entrepreneurship (Theory)

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Paper Code: 
24CBTM303
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to provide a comprehensive understanding of entrepreneurial theory, enabling students to analyze, evaluate, and apply theoretical frameworks to real-world entrepreneurial challenges.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24CBTM303

 

Entrepreneurship

(Theory)

 

CO103: Analyze various dimensions of entrepreneurship and facilitating a holistic understanding through integrated analysis.

CO104: Integrate knowledge on promoting a new venture and valuation for a new company

CO105: Evaluate the various forms of business ownership and evaluating the diverse sources of innovation in business for strategic decision-making

CO106: Analyze the role of government in entrepreneurial development and methods for encouraging change within family business systems.

CO107: Synthesize knowledge on financing entrepreneurial ventures for fostering entrepreneurial growth

CO108: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive sessions,  Case Study discussions, problem solving sessions.

 

Learning activities for the students:

Self learning assignments, Classroom presentation, Project tasks.

Continuous Assessment Test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

 

Unit I: Concept of Entrepreneurship & Entrepreneur                      Entrepreneurship: Meaning, Nature, Benefits, Classification of Entrepreneurship, Evolution of the Concept of Entrepreneurship, Entrepreneurial Process

Entrepreneur: Competencies of an Entrepreneur, Types of Entrepreneurs, Role and Functions of Entrepreneur

 

12.00
Unit II: 

Promotion of a New Venture & Business Plan                                                        Promotion of a New Venture: Search for a Business Idea – Sources of Ideas, Idea Processing and Selection; Pre-start-up Implementation – Assembling Necessary Inputs; Establishing the Enterprise and Start-up Stage – Start-up Operating objectives, Positioning the Enterprise

Business Plan: Concept, Characteristics, Steps in developing a Business Plan, Need for and Importance of Business Plan, Feasibility Study for New business, Valuation of a New Company            

 

 

12.00
Unit III: 

Forms of Business Ownership & Entrepreneurship, Creativity and Innovation Forms of Business Ownership: Sole Proprietorship, Partnership, Limited Liability partnership and Corporation form, Joint Stock, Co-operative Venture, Franchising

Entrepreneurship, Creativity and Innovation: Meaning, Creativity Vs Innovation, Creativity and Innovation Process, Stimulating Creativity; Organizational actions that enhance/hinder creativity, Sources of Innovation in Business

12.00
Unit IV: 

Unit IV: Role of Government in Entrepreneurial Development & Family Business and Entrepreneurship                                                                

Role of Government in Entrepreneurial Development: Need; Government Assistance, Incentives and Schemes for Infrastructural facilities

Family Business and Entrepreneurship: Concept of Family business, Structure and Kinds of family firms, Management of family enterprises, Conflict and conflict resolution in family firms, Encouraging Change in the family business system.

12.00
Unit V: 

Financing the Entrepreneurial Business                                                                Financing the Entrepreneurial Business: Sources of finance – Short-term and Long-term; Loan syndication, Consortium finance, Venture capital, Angel Investors

Institutional Support to Entrepreneurs: SIDBI, IDBI, IFCI, FIWE 

 

Essential Readings: 
  1. Burns, P., Entrepreneurship and Small Business, Palgrave, New Jersey
  2. Drucker, P. F., Innovation and entrepreneurship: Practice and principles, Elsevier, USA
  3. Hisrich, R., & Peters, M., Entrepreneurship, Tata McGraw Hill, New Delhi

 

References: 

Suggested Readings:

  1. G.S Sudha, Fundamentals of Entrepreneurship, R.B.D Publications Jaipur
  2. Holt, D. H., Entrepreneurship new venture creation, Prentice Hall India, New Delhi
  3. Kaplan, J., Patterns of entrepreneurship, Wiley
  4. Roy Rajeev, Entrepreneurship, Oxford Higher Education
  5. Vasant Desai, Entrepreneurial Development, Himalaya Publishing House

E-resources:

  1. https://www.google.co.in/books/edition/Entrepreneurial_Development/uUdLAgAAQBAJ?hl=en&gbpv=1&dq=Entrepreneurship+full+preview&printsec=frontcover
  2. https://www.google.co.in/books/edition/The_Oxford_Handbook_of_Entrepreneurship/3UutoOJn1RkC?hl=en&gbpv=1&dq=Entrepreneurship+full+preview&printsec=frontcover
  3. https://www.google.co.in/books/edition/Innovation_and_Entrepreneurship/OiuDBAAAQBAJ?hl=en&gbpv=1&dq=Entrepreneurship+full+preview&printsec=frontcover

 

 

 

Academic Year: 
2024-2025
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