Emerging concepts of Tourism ( Tourism Group)

Paper Code: 
DBTM 506 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

  1. To educate students about the emerging concepts of tourism

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper code

Paper title

DBTM 506 B

Emerging concepts of Tourism

 (Theory)

CO 210 Describe the concepts of sustainable tourism, eco-tourism and its importance with changing scenario.

CO 211 To compare and contrast  Adventure tourism (water, Aerial and land based tourism activities) 

CO 212 To analyze and evaluate MICE Industry and its role in development of Tourism & destination economy.

CO 213 Describe the concept of Wellness tourism & Medical Tourism

CO 214 Describe the concept of Rural and Ethnic tourism.

 

 

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Sustainable Development-- Meaning of Sustainable development, Carrying capacity and Eco tourism-Concept, Principles of Eco tourism, Eco tourism resources of India, Eco tourism guidelines for India- The Govt., operators, visitors, the environmental pledge.

12.00
Unit II: 

Adventure tourism: Elements of Adventure, Classification of Adventure tourism- Aerial, Water based and Land based. .Aerial: Parachuting, Sky diving, Hang gliding/ Paragliding, Parasailing, Para Motoring, Air Safaris, Kite Boarding/ kite surfing Bungee jumping, Hot Air Ballooning. Water based: White water Rafting, Canoeing and Kayaking River Cruising, Scuba Diving, Snorkeling, Wind Surfing Land based: Mountaineering, Rock climbing, Trekking, Skiing, Motor rally, Safaris. Heli-skiing.

12.00
Unit III: 

MICE industry (Business Tourism) - introduction, Mice components and definition. Players in industry (Conference centres, Corporate meeting planners, Independent meeting planners. Government meeting planners). Responsibilities of meeting planners, Infrastructure for MICE, Planning for MICE, MICE as a Supplement to Tourism, Bidding for MICE, Arrangements required – checklist for MICE components.

12.00
Unit IV: 

Wellness tourism – Tools for wellness: Factors influencing need for health and wellness tourism. Forms of health tourism- medical tourism, spa tourism, Ayurveda tourism, Yoga & Meditation tourism, holistic tourism, spiritual tourism, Ashram tourism. - Health, wellbeing and environment– Pleasing weather and climate – winter, summer and Health resorts
Medical Tourism – History of medical tourism, description and scope of Medical tourism in India.

12.00
Unit V: 

Rural tourism: introduction to rural tourism, rural tourism policy, rural tourism: business and environment and sustainability.
Ethnic tourism: Introduction/ Concept of Ethnic Tourism Differences between Ethnic& Cultural Tourism Effects: positive and negative (Commoditization of Ethnic and Cultural Products, The Natives Assume Artificial Behavior), Ethnic Tourism in India

Essential Readings: 

Environmental challenges towards Tourism V Dhulasi Birundha
Handbook of Environmental guidelines for Indian Tourism. Ratandeep Singh

References: 

International Tourism Management A.K.Bhatia
Tourism Development and Resource conservation Jagmohan Negi
Tourism Development :Principles and Practices Bhatia
Tourism Education Shashi Prabha,Sharma
Adventure tourism S S Malik
Adventure tourism JagMohan Negi
Medical tourism In India Raj Pruthi, Arise Publishers
Medical Tourism: Global outlook and Indian scenario Percy K. Singh,
Medical tourism In India Dr R Kumar
Spa and Health tourism S. Kulkarni,

Academic Year: