Innovation and Entrepreneurship

Paper Code: 
MTM 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Equip students with knowledge of the basic principles and functionalities of Entrepreneurship
  2. Provide knowledge to students about the entrepreneurial & managerial functions in the corporate arena

 

Course Outcomes:

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MTM 321

Innovation and Entrepreneurship

CO 114 Analyze the concept and functions of   Entrepreneurship and Entrepreneur.

CO 115 Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO 116 Distinguish and analyze various mechanisms to build a successful business plan.

CO 117 Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations.

CO 118 Analyze and evaluate the framework of various types of Product protection.

CO 119 Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship:

Approach in teaching:

Interactive Hours, Group Discussion, Tutorials, Case Study.

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation
 

 

12.00
Unit I: 
-

Entrepreneurship/ Entrepreneur – Definition, features, types, Qualities, Entrepreneur vs. Manager. Creativity and innovation – Stimulating creativity, organizational actions that enhance/hinder creativity, managerial responsibilities, sources of innovation in business..

12.00
Unit II: 
-

Starting the New Venture - Generating Business Idea, Sources of New Idea, Methods of generating Ideas, creative problem solving, opportunity recognition, environment scanning, competitor and Industry analysis. The Four stages of Growth model- pre start-up-stage, Start-up Stage, Early Growth Stage, Later Growth Stage.

12.00
Unit III: 
-

Product Protection: Patents, Trademarks and Copyrights- Patents, Types of patents, Disclosures, The patent process, Patents in perspective, Trademarks, copyrights, Intellectual Property rights. International Markets- Changing International Environment, Exporting, Importing, Establishing International Ventures, The foreign Environment Business, Sources of Information.

12.00
Unit IV: 
-

Entrepreneurial Team and Business Formation- Matching Human Resource needs and skills, The board of directors, Networking, Legal forms of business in perspective, sole proprietorship, partnership, corporations. Business Acquisitions and Franchising- Rationale for acquiring a Business, Evaluating acquisition opportunities, Methods of valuation, structuring the Acquisition, Franchising.

12.00
Unit V: 
-

Government of India Schemes for Innovation and Entrepreneurship- Start up India, Make in India, Atal Innovation Mission (AIM), Support to Training and Employment Programme for Women (STEP), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, Biotechnology Industry Research Assistance Council (BIRAC), Department of Science and Technology (DST), Trade related Entrepreneurship Assistance and Development (TREAD), Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Skill Development Mission, Science for Equity Empowerment and Development (SEED)
Business Plan - Concept, Characteristics, Preparation of business plan.

Essential Readings: 

• Holt, D.H. Entrepreneurship new venture creation.
• G.S.Sudha, Fundamentals of entrepreneurship, RBD, Jaipur.
• S.S. Khanka, Entrepreneurship Development, S.Chand Publications, New Delhi.
• Nafees A. Khan, Fundamentals of entrepreneurship, Anmol Publications, New Delhi.
• 4. E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.
• 5.Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

Academic Year: 
2021-2022
  • Printer-friendly version
  • PDF version