Marketing Communication

Define Communication and the Communication Process, Steps in developing effective communication, Establishing the Marketing Communication Budget .                                    8

Advertising – Understanding the concept of Advertising- Setting the objectives-setting the objectives, budget decisions ,message decision ,campaign evaluation, the working of an advertising agency.

Direct Marketing  & Internet Marketing

PR – The concept of Public Relations ,Various activities of PR department: Product publicity, Corporate communication ,Lobbying, Counseling, the process of Public Relations.

Tools in Marketing PR –Publications, Events, News, Speeches. PR opportunities for Hospitality industry.                                                                                                                 10

Destination Marketing- The Globalization of the Tourist industry, Importance of Tourism to a destination’s economy. Tourism destination, benefits of tourism, Management of the tourist destination, Sustainable tourism.                                                                                              

Marketing plan- Purpose of a marketing plan ,Corporate connection ,Environmental analysis and Forecasting ,Segmentation & Targeting ,Objectives ,Communicating the plan, strategies and tactics ,Marketing control.

Case study-Incredible India campaign                                                                             6