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IIS University

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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

MICE | Tourism and Aviation

MICE

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Paper Code: 
MTM 425
Credits: 
4
Contact Hours: 
4.00
Objective: 

To introduce the concept of MICE.

10.00
Unit I: 
Unit I

Introduction to MICE, Evolution of MICE industry: Components of MICE: Economic and social significance of MICE. Introduction to professional meeting planning: Definition, types and roles- associate, corporate, independent, TA’s and TO’s, convention visitor bureaus- functions, structure and funding sources..

14.00
Unit II: 
Unit II

MICE market: association and corporate meeting, its characteristics and difference. Process of meeting management- premeeting, during the meeting and post meeting. Role of travel agency in management of conferences, pre and post conference tours and spousal programmes. Evaluation of events and its importance.

12.00
Unit III: 
Unit III

Conference Venues: Concept, facility check in and check out procedures, requirements, room lay outs, F&B planning for conference. Convention Manager, inter-related venues, project planning and development. Introduction to conference facilities in India. Role and functions of ICPB and ICCA.

11.00
Unit IV: 
Unit IV

Trade shows and exhibitions/expositions: types of shows, benefits of exhibitions, participation decision making process. Contract negotiations- principles, negotiation with hotels, airlines and ground handlers. Development of events sales and marketing plans.

 

13.00
Unit V: 
Unit V

Latest meeting technologies- video conferencing and information communication technology(ICT). Factors including ICT affecting future of MICE. Human resource requirement for conferences. Incentive tour and special requirements for its organization.

 

Essential Readings: 
  • B. Monotogmery, R.J. 1994, “meeting, conventions and expositions: VNR, New York”.
  • Hoyle, L.H., TJA Jones(1995)” Managing Conventions and Group business”, Educational Institute of AM & MA
  • International Society of Meeting Planner (1997), The Complete Book of International Meeting”
  • Todd publishing, Arizona.
  • Cotterrel, P (1992) “Exhibitions”, Holder and Staugton

 

Academic Year: 
2018-2019
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