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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Managerial Economics | Tourism and Aviation

Managerial Economics

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Paper Code: 
MTM 122
Credits: 
4
Contact Hours: 
4.00
Objective: 

The Objective of this course is to acquaint the participants with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis is given to changes in the nature of business firms in the context of globalization

 

10.00
Unit I: 
Unit I

Managerial Economics: Meaning, Nature and Scope of managerial economics Utility and indifference curve approaches-meaning, law of diminishing, marginal rate of substitution, properties of indifference curve, price line, consumer’s equilibrium-conditions of consumer equilibrium, income substitution and price effect.

12.00
Unit II: 
Unit Ii

Demand analysis: Demand and law of demand, determinants of demand on demand function, change in demand, elasticity of demand-degrees, Measurement of price elasticity of demand-total expenditure method, proportionate method, point elasticity method. Demand forecasting- Meaning and techniques of demand forecasting, Law of supply (Conceptual)

14.00
Unit III: 
Unit III

Cost and Output Analysis: Cost Concepts and Cost Output Relationship

Concepts of Revenue, General Theory of Price Determination

13.00
Unit IV: 
Unit IV

Production Function: Short Run and Long Run

Markets: Meaning, characteristics, types of markets-perfect and imperfect markets

( conceptual knowledge only)

11.00
Unit V: 
Unit V

Macro Economic factors affecting Business- Business cycles, Inflation, National Income, Political stability, Financial markets-Stock Market, Currency Market and Commodity Markets

Essential Readings: 
  •  Mathur N.D. Business Economics, Shivam Publication, Jaipur2003
  • Mathur, Yadav, Vyas, Business Economics, RBSA, Jaipur
  • Jain,Khanna & Tiwari, “ Business Economics”,V K India enterprises,New Delhi.

 

References: 
  • Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.
  • Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
  • Somdeo, Business Economics, RBD, Jaipur

 

Academic Year: 
2018-2019
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