Travel Agency Management (Theory)

Paper Code: 
24TAM231
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand the working of a travel agency and its importance.

 

Course Outcomes: 

 

Course outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24TAM231

 

 

Travel Agency Management (Theory)

 

 

CO19: Examine the tourism industry and travel trade intermediaries.

CO20: Analyze travel agency & tour operation business.

C21: OEvaluate the various tourism product like mountain, beach, desert tourism etc.

CO22: Discuss travel agency approval procedure and regulation.

CO23: Explain itinerary planning and tour costing procedure.

CO24: Contribute effectively in course-specific interaction

Approach in teaching:

 

Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self learning assignments, Effective questions, presentations, Field trips

 

 

Quiz, Poster Presentations,

Power Point Presentations, Individual and group projects,

Open Book Test, Semester End Examination

 

 

12.00
Unit I: 

Tourism as an Industry – Defining Tourism Product as an agglomeration of various sectors of economy such as Accommodation, Transportation and Entertainment, Structure of Tourism Industry, Travel trade intermediaries like Travel agency, Tour Operator etc. Concept of Domestic and International Tourism.

12.00
Unit II: 

Definition of a Travel Agency and a Tour Operator, types of Travel agencies and Tour Operators. Forms of Travel agency business- Proprietorship, Partnership and Corporate firm. Organization Structure of a Travel/ Tour company.

12.00
Unit III: 

Procedure for the approval and recognition of a travel agency and tour operation business from Govt. of India and IATA. Different functions being performed by the Travel Agents, Procedure for the approval of a Travel agency by IATA. Functions of a Travel /Tour company.

12.00
Unit IV: 

Preparation of an Itinerary: Meaning, Types and importance of an Itinerary, process of itinerary Preparation. Introduction to tour Packaging, Types of Package tours and stages for Package tour formulation, Significance of Package tours. Tour Costing and Pricing- Introduction, Tour Cost, Components of tour cost, Costing a tour package with the help of a Cost sheet.

12.00
Unit V: 

Tourism Regulation & Legislation in India: – Passport, Visa, Special permits, Antiquities and Consumer Expectation

Essential Readings: 
  •  Anand, Tourism and Hotel Industry in India: a study in Management 
  • Bhatia, Tourism Development :Principles and Practices                            
  • Mohinder Chand Travel Agency Management                                               
  • Shashi Prabha Sharma, Tourism Education
References: 

Suggested Reading:

  • A.K.Bhatia, International Tourism Management                                     
  • Biswanath Ghosh, Tourism & Travel Management                                              
  • Fay Betsy, Essentials of Tour packaging                                                
  • Gee  Chuck, Professional Travel Agency Management                            
  • Manoj Dixit and Charusheela Dixit, Tourism Products
  • Nafees Khan, Development of Tourism in India                                      
  • Pearson, So you want to be a Travel agent                                            
  • Praveen Sethi, Strategies for the future of Travel and Tourism                           
  • Principles, Grading and Classification of Hotels, Tourism resorts and restaurants:
  • Ram Acharya, Hotel Management                                                                     

E-resources

 

 

 

 

Academic Year: 
2024-2025
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