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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Travel Agency Management (Theory) | Tourism and Aviation

Travel Agency Management (Theory)

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Paper Code: 
24MTM224
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will equip the students with the knowledge, skills and tools necessary to understand the principles, practices and operaitons of travel agency management.

 

Course Outcomes: 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

    24MTM224

 

Travel Agency Management

(Theory)

 

CO74: Appraise the History and growth of travel agency business across the globe.

CO75: Explain setting up of travel agency business and procedures in travel and tour operations.

CO76: Interpret the various functions of travel agency business.

CO77: Assess the Public and Private sector in Travel Agency and Tour Operation Business.

CO78: Discuss tourism related national and international organization.

CO79: Engage in continuous and comprehensive learning

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

10.00
Unit I: 

History and growth of travel agency business:

Emergence of Thomas Cook and American Express, Emergence of Travel Intermediaries, Indian travel agents and tour operators - an overview.

14.00
Unit II: 

Definition of travel agent and tour operator:

Differentiation, interrelationship of TA/TO and principles of present business trends and future prospects, problems and issues. How to set up Travel agency / Tour operation business

a.      Market research, sources of funding

b.      Comparative   study   of  various   types   of  organization       proprietorship, partnership

c.      Govt. rules for getting approval

d.      IATA rules, regulation for accreditation

Documentation

12.00
Unit III: 

Functions of a Travel Agency:

Understanding the functions of a travel agency -travel information and counseling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages, handling business/corporate clients including conference and conventions. Sources of income: Commission, Service Charges, Incentives. 

11.00
Unit IV: 

Public and Private sector in Travel Agency Business and Tour Operation Business:

Organizational Structure and various Departments of a Travel Agency. Case study of Kuoni travels, Cox & Kings and Thomas Cook.

13.00
Unit V: 

The Indian Travel Agents and Tour Operators :

An overview. National Trade Associations: IATO and TAAI. Concept of e-travel portals and their functions.

Essential Readings: 
  • J.M.S.Negi Travel  Agency and Tour  Operation, Concepts Principles
  • Mohinder Chand, Travel Agency Mgt.

 

References: 

Suggested Readings

  • Chunk, James, Dexter & Boberg,  Professional   Travel   Agency   Management
  • D.L. Foster, The   Business of Travel   Agency Operations and Management

 

     E-Resources

 

Academic Year: 
2024-2025
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