Travel Agency Management (Theory)

Paper Code: 
24MTM224
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will equip the students with the knowledge, skills and tools necessary to understand the principles, practices and operaitons of travel agency management.

 

Course Outcomes: 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

    24MTM224

 

Travel Agency Management

(Theory)

 

CO74: Appraise the History and growth of travel agency business across the globe.

CO75: Explain setting up of travel agency business and procedures in travel and tour operations.

CO76: Interpret the various functions of travel agency business.

CO77: Assess the Public and Private sector in Travel Agency and Tour Operation Business.

CO78: Discuss tourism related national and international organization.

CO79: Engage in continuous and comprehensive learning

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

10.00
Unit I: 

History and growth of travel agency business:

Emergence of Thomas Cook and American Express, Emergence of Travel Intermediaries, Indian travel agents and tour operators - an overview.

14.00
Unit II: 

Definition of travel agent and tour operator:

Differentiation, interrelationship of TA/TO and principles of present business trends and future prospects, problems and issues. How to set up Travel agency / Tour operation business

a.      Market research, sources of funding

b.      Comparative   study   of  various   types   of  organization       proprietorship, partnership

c.      Govt. rules for getting approval

d.      IATA rules, regulation for accreditation

Documentation

12.00
Unit III: 

Functions of a Travel Agency:

Understanding the functions of a travel agency -travel information and counseling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages, handling business/corporate clients including conference and conventions. Sources of income: Commission, Service Charges, Incentives. 

11.00
Unit IV: 

Public and Private sector in Travel Agency Business and Tour Operation Business:

Organizational Structure and various Departments of a Travel Agency. Case study of Kuoni travels, Cox & Kings and Thomas Cook.

13.00
Unit V: 

The Indian Travel Agents and Tour Operators :

An overview. National Trade Associations: IATO and TAAI. Concept of e-travel portals and their functions.

Essential Readings: 
  • J.M.S.Negi Travel  Agency and Tour  Operation, Concepts Principles
  • Mohinder Chand, Travel Agency Mgt.

 

References: 

Suggested Readings

  • Chunk, James, Dexter & Boberg,  Professional   Travel   Agency   Management
  • D.L. Foster, The   Business of Travel   Agency Operations and Management

 

     E-Resources

 

Academic Year: 
2024-2025
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