Travel Agency Management

Paper Code: 
MTM 226
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objectives:

This course will enable the students to –

  1. Travel Agency Mgt. is the basis for understanding the modus operandi of a travel company.

 

Course Outcomes:

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MTM 226

 

Travel Agency Management

CO 1To get knowledge about the various active organizations involved in the active development of the travel and tour operations across the globe

CO 2To learn various  skills on the operations and management of tour and travel segments of tourism industry including trends and contemporary issues in the travel industry.

CO 3Understand the various factors influencing the tour operator industry including setting up of travel agencies and legal aspects in travel and tour operations.

CO 4Knowledge and skills of tour operator’s products which includes travel, transfer and accommodation planning.

CO 5Equip them with skills of how to manage tour and travel related procedures and activities enabling them to become effective managers.

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

 

10.00
Unit I: 
UNIT I

History and growth of travel agency business, emergence of Thomas Cook and American Express, Emergence of Travel Intermediaries, Indian travel agents and tour operators - an overview.

14.00
Unit II: 
UNIT II

Definition of travel agent and tour operator, differentiation, interrelationship of TA/TO and principles of present business trends and future prospects, problems and issues. How to set up Travel agency / Tour operation business

a.       Market research, sources of funding

b.      Comparative   study   of  various   types   of  organization   proprietorship, partnership

c.       Govt. rules for getting approval

d.      IATA rules, regulation for accreditation

Documentation

12.00
Unit III: 
UNIT III

Functions of a Travel Agency: Understanding the functions of a travel agency -travel information and counseling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages, handling business/corporate clients including conference and conventions. Sources of income: Commission, Service Charges, Incentives. 

11.00
Unit IV: 
UNIT IV

Public and Private sector in Travel Agency Business and Tour Operation Business: Organizational Structure and various Departments of a Travel Agency. Case study of Kuoni travels, Cox & Kings and Thomas Cook.

 

13.00
Unit V: 
UNIT V

The Indian Travel Agents and Tour Operators - an overview. National Trade Associations: IATO and TAAI. Concept of e-travel portalsand their functions.

Essential Readings: 
  • Travel  Agency   and  Tour  Operation,   Concepts
  • Principles—  J.M.S.Negi
  • Travel Agency Mgt.-Mohinder Chand

 

References: 
  • Professional   Travel   Agency   Management  -  Chunk, James, Dexter & Boberg
  • The   Business   of   Travel   Agency   Operations   and Management — D.L. Foster

 

Academic Year: 
2020-2021
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