Travel Agency Management

Paper Code: 
MTM 224
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. Travel Agency Mgt. is the basis for understanding the modus operandi of a travel company.

Course Outcomes:

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

      MTM 224

 

Travel Agency Management

CO 71 To describe the History and growth of travel agency business across the globe.

CO 72 To Understand setting up of travel agencies business and legal aspects in travel and tour operations.

CO 73 To interpret the various functions of travel agency business.

CO 74 To understand the various income sources of travel agency.

CO 75 To assess the Public and Private sector in Travel Agency Business and Tour Operation Business.

CO 76 To attribute travel agents and tour operations and related national and international organization.

CO 77 Examine Travel agency practices and recent trends in India.

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

10.00
Unit I: 

History and growth of travel agency business, emergence of Thomas Cook and American Express, Emergence of Travel Intermediaries, Indian travel agents and tour operators - an overview.

14.00
Unit II: 

Definition of travel agent and tour operator, differentiation, interrelationship of TA/TO and principles of present business trends and future prospects, problems and issues. How to set up Travel agency / Tour operation business
a. Market research, sources of funding
b. Comparative study of various types of organization proprietorship, partnership
c. Govt. rules for getting approval
d. IATA rules, regulation for accreditation
e. Documentation

12.00
Unit III: 

Functions of a Travel Agency: Understanding the functions of a travel agency -travel information and counseling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages, handling business/corporate clients including conference and conventions. Sources of income: Commission, Service Charges, Incentives.

11.00
Unit IV: 

Public and Private sector in Travel Agency Business and Tour Operation Business: Organizational Structure and various Departments of a Travel Agency. Case study of Kuoni travels, Cox & Kings and Thomas Cook.

13.00
Unit V: 

The Indian Travel Agents and Tour Operators - an overview. National Trade Associations: IATO and TAAI. Concept of e-travel portals and their functions.

Essential Readings: 

Travel Agency and Tour Operation, Concepts Principles— J.M.S.Negi
Travel Agency Mgt.-Mohinder Chand

References: 

Professional Travel Agency Management - Chunk, James, Dexter & Boberg
The Business of Travel Agency Operations and Management — D.L. Foster

Academic Year: 
2023-2024
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