Travel Agency Management

Paper Code: 
MTM 323
Contact Hours: 

Travel Agency Mgt. is the basis for understanding the modus operanding of a travel company.

Unit I: 
Unit I

History and growth of travel agency business, emergence of Thomas Cook and American Express, Emergence of Travel Intermediaries, Indian travel agents and tour operators - an overview.

Unit II: 
Unit II

Definition of travel agent and tour operator, differentiation, interrelationship of TA/TO and principles of present business trends and future prospects, problems and issues. How to set up Travel agency / Tour operation business

(a)        Market research, sources of funding

(b)        Comparative   study   of  various   types   of  organization   proprietorship,  partnership

(c)        Govt. rules for getting approval

(d)        IATA rules, regulation for accreditation Documentation

Unit III: 
Unit III

Functions of a Travel Agency:Understanding the functions of a travel agency -travel information and counseling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages, handling business/corporate clients including conference and conventions. Sources of income: Commission, Service Charges, Incentives.

Unit IV: 
Unit IV

Public and Private sector in Travel Agency Business and Tour Operation Business:Organizational Structure and various Departments of a Travel Agency. Case study of Kuoni travels, Cox & Kings and Thomas Cook.

Unit V: 
Unit V

The Indian Travel Agents and Tour Operators - an overview. National Trade Associations: IATO and TAAI. Concept of e-travel portals and their functions.

Essential Readings: 
  • Travel  Agency   and  Tour  Operation,   Concepts
  • Principles—  J.M.S.Negi
  • Travel Agency Mgt.-Mohinder Chand


  • Professional   Travel   Agency   Management  -  Chunk, James, Dexter & Boberg
  • The   Business   of   Travel   Agency   Operations   and Management — D.L. Foster


Academic Year: