Travel Agency and Tour Operations- Tourism Group

Paper Code: 
DBTM 504 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Career Objective

  1. To understand the working of a Travel agency and a Tour Operator.

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper code

Paper title

DBTM 504 B

 

Travel Agency and Tour Operations

 (Theory)

CO 194 Analyze Travel Agency business and Tour operator, their types and working.

CO 195 Appraise the Integration & linkages of travel agency business.

CO 196 Compare the various Forms of Travel agency business.

CO 197 Describe the Functions of a Travel agency / a tour company and their approval from renowned travel bodies.

CO 198 Develop & design an Itinerary, evaluate tour costing and pricing policies.

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

Learning activities for the students: Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Tourism industry & Tourism product: History of travel agency business, Travel trade intermediaries, definition of a Travel Agency and a Tour Operator, Types of Travel agencies and Tour Operators, Role of Ground operators. Difference between wholesale travel agent & tour operator.

12.00
Unit II: 

Integration & linkages –Meaning, Horizontal and Vertical integration advantages & disadvantages, Linkages in the Travel Agency Business. Importance, Role and contribution of Travel companies in the growth and development of Tourism.

12.00
Unit III: 

Forms of Travel agency business- Proprietorship, Partnership and Corporate firm. Organization Structure- Meaning, importance, key elements Organization Structure of a Travel/ Tour company.

12.00
Unit IV: 

Functions of a Travel agency / a tour company.
Procedure for the approval and recognition of a travel agency and tour operation business from Govt of India and IATA.
Organization and associations-Introduction, need and significance of travel trade associations. UNWTO, IATA, IATO.

12.00
Unit V: 

Itinerary Preparation & Costing.
Meaning, Types and importance of an Itinerary, process of itinerary preparation.
Introduction to tour Packaging, Types of Package tours and stages for Package Tour formulation, Significance of Package tours.
Tour Costing and Pricing- Introduction, Components of tour cost, costing a tour package with the help of a Cost sheet.
Case study on a reputed travel agency- (Kuoni)-

Essential Readings: 

Tourism and Hotel Industry in India: a study in Management Anand
Tourism Development :Principles and Practices Bhatia
Tourism Education Shashi Prabha,Sharma
Travel Agency Management Mohinder Chand

References: 

Development of Tourism in India Nafees Khan
Grading and Classification of Hotels, Tourism resorts and restaurants: Principles
& practices Jagmohan Negi
Hotel Management Ram Acharya
International Tourism Management A.K.Bhatia
Strategies for the future of Travel and Tourism Praveen Sethi
Tourism Products Manoj Dixit and Charusheela Dixit
Tourism & Travel Management Biswanath Ghosh
Essentials of Tour packaging Fay Betsy
Professional Travel Agency Management Gee Chuck
So you want to be a Travel agent Pearson

Academic Year: 
2023-2024
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