Tourism Planning & Development

Paper Code: 
MTM 422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to –

  • To know about meaning of tourism planning, level of planning and its significance.

 

Course Outcomes:

 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MTM 422

Tourism Planning & Development 

CO 168  Analyze the tourism planning, level of planning and its significance.

CO 169 Analyze the Environmental & Socio-cultural Considerations in planning

CO 170 To appraise economic & political tourism planning consideration.

CO 171 Analyze the Various approaches to tourism planning.

CO 172 To DevelopTourism Plans and analyze related approaches & techniques.

CO 173 Critically analyze various levels of planning and their strategic and tactical perspective.

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

10.00
Unit I: 
-

Introduction, definition, Importance of Tourism Planning, Planning Process, Environmental & Socio-cultural Considerations in planning.

14.00
Unit II: 
-

Economic & political consideration in planning: Tourism Development and Economic Planning, Planning to Enhance Economic Benefits, Role of Government. Passive Role & Active Role, Political Stability and Other Considerations. Public Participation Issues.

12.00
Unit III: 
-

Approaches to tourism planning: Introduction, Levels and Types of Tourism Planning, Public and Private Sector, WTO Guidelines for planning approaches.

11.00
Unit IV: 
-

Developing Tourism Plans: Introduction, The Planning Process, Goals for Development, Components of Tourism Development, Plan Preparation, Supply-Side Planning Technique, Plan Formulation by Checklist Techniques, Approach to Implementation, Elements of Plan Implementation & monitoring.

13.00
Unit V: 
-

Strategic and tactical perspective of planning : Introduction, Defining Strategy, Importance of Strategic Management, Strategy Formulation, Strategic Planning Conventional Planning vs. Strategic Planning, Corporate Strategic Planning

Essential Readings: 

Environmental challenges towards Tourism V Dhulasi Birundha

Academic Year: 
2021-2022
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