Tourism Planning & Development (New paper)

Paper Code: 
MTM 422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to –

  • To know about meaning of tourism planning, level of planning and its significance.

 

Course Outcomes:

 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MTM 422

(New paper)

Tourism Planning & Development 

CO 126To know about meaning of tourism planning, level of planning and its significance.

CO 127To know about Requirement of various social and economic infrastructures for tourism planning.

CO 128To know about Various approaches to tourism planning

CO 129To know about various level of planning and their strategic and tactical perspective.

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

10.00
Unit I: 
UNIT I

Introduction, definition, Importance of Tourism Planning ,Planning Process, Environmental & Socio-cultural Considerations in planning.

14.00
Unit II: 
UNIT II

Economic & political consideration in planning: Tourism Development and Economic Planning, Planning to Enhance Economic Benefits, Role of Government. Passive Role & Active Role, Political Stability and Other Considerations. Public Participation Issues.

 

12.00
Unit III: 
UNIT III

Approaches to tourism planning: Introduction, Levels and Types of Tourism Planning, Public and Private Sector, WTO Guidelines for planning approaches.

 

11.00
Unit IV: 
UNIT IV

Developing Tourism Plans: Introduction, The Planning Process, Goals for Development, Components of Tourism Development, Plan Preparation, Supply-Side Planning Technique, Plan Formulation by Checklist Techniques, Approach to Implementation, Elements of Plan Implementation & monitoring.

 

13.00
Unit V: 
UNIT V

Strategic and tactical perspective of planning : Introduction, Defining Strategy, Importance of Strategic Management, Strategy Formulation, Strategic Planning Conventional Planning vs. Strategic Planning,  Corporate Strategic Planning

 

Academic Year: 
2020-2021
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