Tourism Operations (Theory)

Paper Code: 
24MTM324
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand different operations of tourism industry including accommodation, front office, tour operations and Food and beverage.

 

Course Outcomes: 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24MTM324

 

Tourism Operations

(Theory)

 

CO126: Analyze the concept of tourism operations and its elements.

CO127: Compare and contrast the various tour operations.

CO128: Analyze and evaluate the various hospitality operations.

CO129: Appraise various front and back office operations.

CO130: Examine food and beverage operations in a hotel

CO131: Engage in continuous and comprehensive learning.

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

12.00
Unit I: 

Tourism operation: introduction, concept and definition. Elements of tourism operations, inter-sector linkage, Tourism operations and development: Concern at Planning Stage, Concern at Post-Planning/Implementation Stage

12.00
Unit II: 

Managing Tour Operations:  Introduction, In-House Operations and Use of Technology, Field operation: Developing and Managing Linkages with Principal Suppliers, Managing Recruitment and Trained Manpower, Operations Department, Managing the Marketing of Tours Packages.  Managing Distribution: Role of Distribution in Exchange Process, Managing Distribution System in Tour Operations.

12.00
Unit III: 

Managing Hospitality Operations: Introduction, Types of Accommodation in the Organised Sector, Policy Formulation and Strategies, Financial Management, Product Design, Marketing Management.

12.00
Unit IV: 

Managing front & Back office operations: Introduction, Front Office Functions- Front and Back-of-the-House Operations. Front Office: Organisational Structure, The Reservation Office- Types of Reservation System, Generating Reservation Reports Managing Reservations, Check-in and Checkout Process, Front Office Accounting.House keeping: 

12.00
Unit V: 

Managing Food & Beverage operation: introduction Food and Beverage Operations, Assessment of Market and Consumer Needs, Food Service Operation System, Designing the Restaurant, Equipment, Menu Planning Managing Food Service Operations, Beverages,  Cost Control

Essential Readings: 

IGNOU Tourism Operations

References: 

Suggested Reading:

  • Sunetra Roday, Archana Biwal, Vandana Joshi. (Oxford University Press) Tourism Operations and Management

 

E-resources

 

Academic Year: