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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Tourism Marketing Management (Practical) | Tourism and Aviation

Tourism Marketing Management (Practical)

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Paper Code: 
25CMTB305
Credits: 
2
Contact Hours: 
2.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to comprehensively understand the strategies & techniques involved in marketing withing tourism industry

Course Outcomes: 
  •  

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

 

Course Code

Course Title

 

24CMTB305
  • Tourism Marketing Management

(Practical)
  • CO85:Appraise the marketing profile of a travel trade company.
  • CO86:Assess the working and mareting strategies of a travel trade company.
  • CO87:Explain the marketing strategies & practically know the working of travel trade company.
  • CO88:Discuss the marketing tactics followed by travel trade Company.
  • CO89:Design a report and presentation on Marketing Strategies of a travel trade company.
  • CO90:Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self learning assignments, Effective questions, presentations, Field trips

 

 

CA Test, Quiz, Poster Presentations,

Power Point Presentations, Individual and group projects,

Open Book Test, Semester End Examination
       

 

Unit I: 
Role play Activity: Presentation of Travel company profile, Product and Selling.
Unit II: 
Appraise a tourism / travel trade company to understand their marketing strategies

.

Unit III: 
Industrial project on Marketing Strategies of a travel trade company. (Visit to a travel trade company.)
Unit IV: 
Video presentations on Marketing tactics adopted by a few travel trade companies

.

Unit V: 
Preparation of Business plan proposal for marketing a product.
References: 

 

E-Resources:

 

 

Academic Year: 
2025-2026
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