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Strategic Management
- To understand internal & external operations of various tourism related organization
Course Outcomes:
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Course |
Course outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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MTM 321 |
Strategic Management |
CO 109 Apply an understanding for the theories, concepts and tools that support strategic management in organization. CO 110 To analyze environment in which business operate & assess. CO 111 To enhance ability to identify strategic issues and design appropriate course of action. CO 112 Build an understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level. CO 113 To create an understanding of importance of Ethics and CSR to deal with day to day working or situations of the organizations.
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Approach in teaching: Interactive Lectures, Group Discussion, field visit, workshops Learning activities for the students: Presentations |
Viva and Presentation |
Strategic Management: Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process
Environmental Scanning: External( Macro & Micro environment
appraisal), Porters' Five forces model for Industry analysis, organization
appraisal, SWOT Analysis
Choice of Strategy: Concept, process, evaluation of alternatives, decision
factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Corporate Level Strategy: Growth, Stability, Retrenchment Combination,
Business Level Strategy: Porters' Generic Business strategies, Cost
Leadership, Differentiation & Focus
Comeptitive Advantage and Core Competence, Blue Ocean
Strategy
Functional Level Strategies ( Elementary Knowledge only)
Strategic Implementation: Concept, Aspects and Issues in Strategic
Implementation.
Evaluation and Control: Meaning, Process, Techniques, and Elements of
a Strategic control system- Feed forward control, Feedback control and
concurrent control.
Ethical and Social Considerations in Strategic Management:
Corporate Social Responsibility (CSR) – Concept, Definition,
Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility
towards various Stakeholders.
Corporate Governance: An Overview, Management of corporate
governance, duties, responsibilities, attributes and liabilities of corporate
board.
• Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
• Azar Kazmi, Business Policy and Strategic Management.
• David F R(1997), cases in strategic management, New Jersey, Prentice Hall
• Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
• Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
