Social Media Networking and Presentation Skills

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to –

  1. Give students in depth knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content
  2. Emphasis on public speaking, and working amongst different groups and with cultural diversity

 

Course Outcomes:

 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

LAD 320

Social Media Networking & Presentation Skills

CO 122Discuss the importance of personal branding by creating an online presence and blog.

CO 123Show general etiquette and mannerisms, both professional and social.

CO 124Create presentations and able to present them in front of a large audience.

CO 125Combat stress through meditation and relaxation technique.

 

Approach in teaching:

Interactive Hours, Group Discussion

Learning activities for the students:

Presentations

Viva and Presentation
 

 

 

6.00
Unit I: 
UNIT I

Personal Branding: Converting hobby into passion

Tips to Personal Branding, finding passion, telling stories and creating relationship with the professional network to create a professional personal brand.

6.00
Unit II: 
UNIT II

Social networking sites: Blogging your passion

Self-discipline and trust building activities, Decision making and problem-solving skills, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging, understanding SEO.

 

6.00
Unit III: 
UNIT III

Public speaking: Overcoming fears

Persuasion and negotiation skills, Using social media platforms, LinkedIn, Pinterest, Facebook, Instagram, Google Plus. Finding, working, building and growing your personal niche.

 

6.00
Unit IV: 
UNIT IV

Pre presentation research and prep

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.

 

6.00
Unit V: 
UNIT V

Working under cross cultural and diverse workforce

Building and Nurturing the network, working with presentations under deadlines, change management

Essential Readings: 

• Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.

 

 

 

 

 

 

 

 

Academic Year: 
2020-2021
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