Social Media Networking and Presentation Skills

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Objective: 
  1. Give students in depth knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content
  2. Emphasis on public speaking, and working amongst different groups and with cultural diversity

Course Outcomes:

 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

LAD 320

Social Media Networking & Presentation Skills

CO 149Create and analyze personal branding by creating an online presence and blog.

CO 150 Develop general etiquette and mannerisms, both professional and social.

CO 151 Develop the art of creating presentations and able to present them in front of a large audience.

CO 152 Develop skills to Combat stress through meditation and relaxation technique.

 

Approach in teaching:

Interactive Hours, Group Discussion

Learning activities for the students:

Presentations

Viva and Presentation
 

 

6.00
Unit I: 

Personal Branding: Converting hobby into passion
Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand.
Social networking sites: Blogging your passion
Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging.

6.00
Unit II: 

Etiquette
Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts.
Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.
Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette

6.00
Unit III: 

Pre presentation research and prep
Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to Slide Share and LinkedIn, importance of research.

6.00
Unit IV: 

Stress Management: Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance.

6.00
Unit V: 

Seminar/Webinar and Industry Expert Session
These will be conducted by Industry leaders as question answer session and experience sharing.

Essential Readings: 

• Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
• Emotional Intelligence (EQ): A Leadership Imperative, Coffey, Enterprise Management Press (October 1, 2013)

References: 

• Time Matters: Making the Most of your Day, Rowan, Management Briefs; 2010
• Occupational Stress Management, Dutta, P. K. Himalaya Publishing House 2015
 

Academic Year: 
2023-2024
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