Practical

Paper Code: 
CMTB 305
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  1. To draw a file / project report/ Case Study/ Presentation on Tourism related phenomenon.

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

CMTB 305

Practical

CO 26         To design Role play Activity like presentation of Travel Company profile & product etc.

CO 27        To organize a filed visit to a tourism / travel trade company.

CO 28          To demonstrate the knowledge and skills by designing a project on Marketing Strategies of a travel trade company.

CO 29         To discuss the marketing tactics followed by travel trade company.

CO 30 To demonstrate and design a Business plan proposal for marketing a product.

Approach in teaching:

 

Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self learning assignments, Effective questions, presentations, Field trips

 

 

Quiz, Poster Presentations,

Power Point Presentations, Individual and group projects,

Open Book Test, Semester End Examination

 

6.00
Unit I: 

Role play Activity: Presentation of Travel company profile, Product and Selling .

6.00
Unit II: 

A visit to a tourism / travel trade company to understand their marketing strategies.

6.00
Unit III: 

Industrial project on Marketing Strategies of a travel trade company. (Visit to a travel trade company.)

6.00
Unit IV: 

Video presentations on Marketing tactics adopted by a few travel trade companies.

6.00
Unit V: 

Preparation of Business plan proposal for marketing a product.

Academic Year: 
2023-2024
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