MICE

Paper Code: 
MTM 425
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to –

  1. To introduce the concept of MICE

 

Course Outcomes:

 

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MTM 425

 

 

Meetings Incentives Conferences Exhibitions

CO 126To understand the Mice industry (meeting, incentive, conferences & conventions)  and its development over the period of time

CO 127Describe the role of travel agent,  tour operator, ground operator in Mice Market

CO 128Analyze the factors affecting the operation and management of MICE in practice

CO 129Understand the significance of the MICE industry as part of the overall event sector; 

CO 130evaluate the status of MICE in India

 

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

10.00
Unit I: 
UNIT I

Introduction to MICE, Evolution of MICE industry: Components of MICE: Economic and social significance of MICE. Introduction to professional meeting planning: Definition, types and roles- associate, corporate, independent, TA’s and TO’s, convention visitor bureaus- functions, structure and funding sources..

14.00
Unit II: 
UNIT II

MICE market: association and corporate meeting, its characteristics and difference. Process of meeting management- premeeting, during the meeting and post meeting. Role of travel agency in management of conferences, pre and post conference tours and spousal programmes. Evaluation of events and its importance.

12.00
Unit III: 
UNIT III

Conference Venues: Concept, facility check in and check out procedures, requirements, room lay outs, F&B planning for conference. Convention Manager, inter-related venues, project planning and development. Introduction to conference facilities in India. Role and functions of ICPB and ICCA.

11.00
Unit IV: 
UNIT IV

Trade shows and exhibitions/expositions: types of shows, benefits of exhibitions, participation decision making process. Contract negotiations- principles, negotiation with hotels, airlines and ground handlers. Development of events sales and marketing plans.

13.00
Unit V: 
UNIT V

Latest meeting technologies- video conferencing and information communication technology(ICT). Factors including ICT affecting future of MICE. Human resource requirement for conferences. Incentive tour and special requirements for its organization.

Essential Readings: 
  • B. Monotogmery, R.J. 1994, “meeting, conventions and expositions: VNR, New York”.
  • Hoyle, L.H., TJA Jones(1995)” Managing Conventions and Group business”, Educational Institute of AM & MA
  • International Society of Meeting Planner (1997), The Complete Book of International Meeting”
  • Todd publishing, Arizona.
  • Cotterrel, P (1992) “Exhibitions”, Holder and Staugton

 

Academic Year: 
2020-2021
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