Paper Code: 
MTM 425
Contact Hours: 

To introduce the concept of MICE.

Unit I: 
Unit I

Introduction to MICE, Evolution of MICE industry: Components of MICE: Economic and social significance of MICE. Introduction to professional meeting planning: Definition, types and roles- associate, corporate, independent, TA’s and TO’s, convention visitor bureaus- functions, structure and funding sources..

Unit II: 
Unit II

MICE market: association and corporate meeting, its characteristics and difference. Process of meeting management- premeeting, during the meeting and post meeting. Role of travel agency in management of conferences, pre and post conference tours and spousal programmes. Evaluation of events and its importance.

Unit III: 
Unit III

Conference Venues: Concept, facility check in and check out procedures, requirements, room lay outs, F&B planning for conference. Convention Manager, inter-related venues, project planning and development. Introduction to conference facilities in India. Role and functions of ICPB and ICCA.

Unit IV: 
Unit IV

Trade shows and exhibitions/expositions: types of shows, benefits of exhibitions, participation decision making process. Contract negotiations- principles, negotiation with hotels, airlines and ground handlers. Development of events sales and marketing plans.


Unit V: 
Unit V

Latest meeting technologies- video conferencing and information communication technology(ICT). Factors including ICT affecting future of MICE. Human resource requirement for conferences. Incentive tour and special requirements for its organization.


Essential Readings: 
  • B. Monotogmery, R.J. 1994, “meeting, conventions and expositions: VNR, New York”.
  • Hoyle, L.H., TJA Jones(1995)” Managing Conventions and Group business”, Educational Institute of AM & MA
  • International Society of Meeting Planner (1997), The Complete Book of International Meeting”
  • Todd publishing, Arizona.
  • Cotterrel, P (1992) “Exhibitions”, Holder and Staugton


Academic Year: