MICE

Paper Code: 
MTM 425
Credits: 
4
Contact Hours: 
4.00
Objective: 

To introduce the concept of MICE.

10.00
Unit I: 
Unit I

Introduction to MICE, Evolution of MICE industry: Components of MICE: Economic and social significance of MICE. Introduction to professional meeting planning: Definition, types and roles- associate, corporate, independent, TA’s and TO’s, convention visitor bureaus- functions, structure and funding sources..

14.00
Unit II: 
Unit II

MICE market: association and corporate meeting, its characteristics and difference. Process of meeting management- premeeting, during the meeting and post meeting. Role of travel agency in management of conferences, pre and post conference tours and spousal programmes. Evaluation of events and its importance.

12.00
Unit III: 
Unit III

Conference Venues: Concept, facility check in and check out procedures, requirements, room lay outs, F&B planning for conference. Convention Manager, inter-related venues, project planning and development. Introduction to conference facilities in India. Role and functions of ICPB and ICCA.

11.00
Unit IV: 
Unit IV

Trade shows and exhibitions/expositions: types of shows, benefits of exhibitions, participation decision making process. Contract negotiations- principles, negotiation with hotels, airlines and ground handlers. Development of events sales and marketing plans.

 

13.00
Unit V: 
Unit V

Latest meeting technologies- video conferencing and information communication technology(ICT). Factors including ICT affecting future of MICE. Human resource requirement for conferences. Incentive tour and special requirements for its organization.

 

Essential Readings: 
  • B. Monotogmery, R.J. 1994, “meeting, conventions and expositions: VNR, New York”.
  • Hoyle, L.H., TJA Jones(1995)” Managing Conventions and Group business”, Educational Institute of AM & MA
  • International Society of Meeting Planner (1997), The Complete Book of International Meeting”
  • Todd publishing, Arizona.
  • Cotterrel, P (1992) “Exhibitions”, Holder and Staugton

 

Academic Year: 
2018-2019
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