Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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GBTM-104 |
Introduction to Aviation Industry (Theory)
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CO 26Explain the different aspects of aviation business management. CO 27Describe the operations and processes of the airline’s core business and business Units, describe the duties and responsibilities of Aviation professionals. CO 28Examine the Airport and Aircraft manufacturer. CO 29Analyse the Air Freight business. CO 30 Appraise the Aircraft Types, Aircraft Layout and Furnishings, Ground and Airport Operations
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Approach in teaching: Interactive Hours using whiteboards, Lab Practice Sessions & Discussion, Short practical Lab Assignment, case based lab and group session to develop skills in MS-Word, MS-Excel and MS-Access. Learning activities for the students: Group based practical assignments and Presentation, Solving practical problems using analysis tools of MS-Excel , Case-based practical Learning through MS-Office package , Group Learning – Teamwork |
Class test, Semester end examinations, Presentation, Individual and group projects, Task-based practical exercises to assess students’ software understanding & technical skills.
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The Aviation industry
The air transportation industry. Certificated air carriers, the freight and passenger business, general aviation. Economic impact of aviation. The historical perspective. Freedoms of the air. Regulatory organizations including IATA and ICAO. From Open Skies to “Clear Skies”. Problems of the aviation industry.
The Airline Business
Competition and government regulations. Ownership of airlines. The cyclical nature of the airline business. Distribution of world passenger traffic. The nature of airline product. Types of airlines. Airline costs. Low cost carriers and full services carriers. The route network. Airline alliances. Airline loyalty schemes. Aviation Checklist
The Airport and Aircraft manufacturer
Types of airport. The multi-airports system. Airside and landside of airport. Aircraft manufacturers.
The Air Freight business
Introduction to air freight business. Distribution of air freight. Key players in air freight. Demand of air freight. Introduction to freight charge and Unit Load Device (ULD).
Aircraft Familiarization:-
Aircraft Types, Aircraft Layout and Terminology, Aircraft Furnishings, Systems and Terminology. General Aviation, Ground and Airport Operations Terminology.
Doganis, Rigas, Flying off Course: airline economics and marketing, 4th edition, Routledge, 2010.Hanlon, Pat,
Global Airlines: competition in a transnational industry, 3rd edition, Butterworth Heinemann, 2007.