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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Innovation and Entrepreneurship | Tourism and Aviation

Innovation and Entrepreneurship

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Paper Code: 
MTM 421
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Equip students with knowledge of the basic principles and functionalities of Entrepreneurship
  2. Provide knowledge to students about the entrepreneurial & managerial functions in the corporate arena

 

Course Outcomes:

Course

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MTM 421

Innovation and Entrepreneurship

CO 156Analyze the concept and functions of   Entrepreneurship and Entrepreneur.

CO 157Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO 158Distinguish and analyze various mechanisms to build a successful business plan.

CO 159Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations.

CO 160Analyze and evaluate the framework of various types of Product protection.

CO 161Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship:

Approach in teaching:

Interactive Hours, Group Discussion, Tutorials, Case Study.

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation
 

 

12.00
Unit I: 

Entrepreneurship: Definition, features, concepts, nature, functions and significance.
Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

12.00
Unit II: 

Innovation: Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialization, Diffusion & Implementation.
Creativity: Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

12.00
Unit III: 

Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.
Sources of finance: Institutional finance to entrepreneurs.

12.00
Unit IV: 

Building a Business Plan: Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan, Presentation.

Forms of Business Ownership

12.00
Unit V: 

Product Protection: Patents, Trademarks and Copyrights:
Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.
Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, Atal Innovation Mission (AIM), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, National Skill Development Mission.

Essential Readings: 

• Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
• S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
• Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publication

References: 

• Holt D.H. Entrepreneurship new venture creation.
• E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications

Academic Year: 
2023-2024
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