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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Information Technology and Strategic Tourism Management- (Theory) | Tourism and Aviation

Information Technology and Strategic Tourism Management- (Theory)

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Paper Code: 
25DMTB604B
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand various applications of information technology in tourism, explore e-tourism platforms & strategic management.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course code

Course title

25DMTB604B

Information Technology and Strategic Tourism Management-

(Theory)
  • CO169:Analyze ICT, Its growth phases and link with tourism.
  • CO170:Discuss the basics of computer, hardware and software.
  • CO171:Evaluate the Role of computer in Airline, Hotel, Railway Cargo. Analyze CRS system and its application in reservation.
  • CO174:Appraise the application of ICT in Tourism and related industry.
  • CO175:Explain tourism mobile application and their role to enhance tourism India and abroad.
  • CO176:Contribute effectively in course-specific interaction

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Continuous Assessment Test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Information and Communication Technology:

Introduction , Definition of ICT’s, the impact of ICT’s on tourism, E-tourism concepts, e-tourism domain, the tourism system and ICT’s, ICT’s competitiveness and strategy, role of ICT tourism demand and supply.

12.00
Unit II: 
Fundamentals of computers:

Introduction, architecture, classification, computer networks, the concept of Hardware & Software, use of Hardware and Software in tourism organizations.
Application of ICT in tourism and hospitality. Digital marketing in tourism.

12.00
Unit III: 
Information Technology in tourism

Role of Computers in Tourism- Airline, Railways, cargo, travel retailing.

12.00
Unit IV: 
E-tourism:

Introduction, historical development, E-tourism players, E-tourism in India, concept of E-commerce, E-mail, E-ticket, EFT, E-security and E-conferencing.
Computer reservation system, introduction, evolution & Need for CRS, Amadeus Software

12.00
Unit V: 
Tourism Mobile Apps:

Concept, nature, characteristics and scope, mobile application related to hotel and various payment gateways (case studies on OYO and Trivago)

Essential Readings: 
  • A.K.Bhatia, International Tourism Management                         

Suggested Readings:

  • Bhatia, Tourism Development :Principles and Practices              
  • Dimitrios Buhalis, E Tourism                                                                  
  • Jagmohan Negi, Tourism Development and Resource conservation          J
  • Shashi Prabha Sharma, Tourism Education                                                        
  • V.P.Sati, Tourism Development in India                                     

E-Resources:

 

Academic Year: 
2025-2026
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