Information Technology and Strategic Tourism Management

Paper Code: 
MTB 602
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 
  • To make the student understand the Role of Automation and Information technology in Tourism.

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper code

Paper title

MTB 602

 

Information Technology and Strategic Tourism Management

CO 41 To analyze ICT, Its growth phases and link with tourism.

CO 42 To appraise the application of ICT in Tourism and related industry.

CO 43 To evaluate the Role of computer in Airline, Hotel, Railway Cargo management and analyze CRS system and its application in E-booking and E-Ticketing.

 

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

8.00
Unit I: 

Information and Communication Technology – Introduction , Definition of ICT’s, the impact of ICT’s on tourism, E-tourism concepts, e-tourism domain, the tourism system and ICT’s, ICT’s competitiveness and strategy, role of ICT tourism demand and supply.

8.00
Unit II: 

Fundamental of computers- introduction, architecture, classification, computer networks, the concept of Hardware & Software, use of Hardware and Software in tourism organizations.
Application of ICT in tourism and hospitality.

Digital marketing in tourism

9.00
Unit III: 

Information Technology in tourism, Role of Computers in Tourism- Airline, Railways, cargo, travel retailing.

10.00
Unit IV: 

E-tourism: introduction, historical development, E-tourism players, E-tourism in India, concept of E-commerce, E-mail, E-ticket, EFT, E-security and E-conferencing.
Computer reservation system, introduction, evolution & Need for CRS, Amadeus Software.

10.00
Unit V: 

Tourism Mobile Apps: concept, nature, characteristics and scope, mobile application related to hotel and various payment gateways (case studies on OYO and Trivago).

Essential Readings: 

International Tourism Management A.K.Bhatia

References: 

Tourism Development and Resource conservation Jagmohan Negi
Tourism Development in India V.P.Sati
Tourism Development :Principles and Practices Bhatia
Tourism Education Shashi Prabha,Sharma
E Tourism Dimitrios Buhalis

Academic Year: 
2022-2023
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