Emerging Concepts of Tourism (Theory)

Paper Code: 
24DMTB504B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to discover emerging concepts of tourism like Eco-Tourism, adventure tourism, MICE, Wellness and Medical Tourism, rural and ethnic tourism.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course code

Course title

24DMTB504B

Emerging Concepts of Tourism

(Theory)

CO73:Explain the concept of sustainable tourism & eco-Tourism and its importance with changing scenario.

CO74:Compare and contrast  Adventure tourism (water, Aerial and land based tourism activities) 

CO75:Analyze and evaluate MICE Industry and its role in development of Tourism & destination economy.

CO76:Explain the wellness tourism and medical tourism.

CO77:Appraise the concept of rural tourism & Ethnic tourism.

CO78:Contribute effectively in course-specific interaction

Approach in teaching:

Discussion, Demonstration, Action Research, Project, Field Trip

 

Learning activities for the students:

Field activities, Simulation, Presentation, Giving tasks Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Sustinable Deveopment:

Meaning of Sustainable development, Carrying capacity and Eco tourism-Concept, Principles of Eco tourism, Eco tourism resources of India, Eco tourism guidelines for India- The Govt., operators, visitors, the environmental pledge.

12.00
Unit II: 

Adventure tourism:

Elements of Adventure, Classification of Adventure tourism- Aerial, Water based and Land based. Aerial: Parachuting, Sky diving, Hang gliding/ Paragliding, Parasailing, Para Motoring,  Air Safaris, Kite Boarding/ kite surfing  Bungee jumping, Hot Air Ballooning. Water based: White water Rafting, Canoeing and Kayaking River Cruising, Scuba Diving, Snorkeling, Wind Surfing  Land based: Mountaineering, Rock climbing, Trekking, Skiing, Motor rally, Safaris. Heli-skiing.

 

12.00
Unit III: 

MICE industry (Business Tourism) :

Introduction, Mice components and definition. Players in industry (Conference centers, Corporate meeting planners, Independent meeting planners.   Government meeting planners). Responsibilities of meeting planners, Infrastructure for MICE, Planning for MICE, MICE as a Supplement to Tourism, Bidding for MICE, Arrangements required – checklist for MICE components.

 

12.00
Unit IV: 

Wellness tourism:

Tools for wellness: Factors influencing need for health and wellness tourism. Forms of health tourism- medical tourism, spa tourism, Ayurveda tourism, Yoga & Meditation tourism, holistic tourism, spiritual tourism, Ashram tourism. - Health, wellbeing and environment– Pleasing weather and climate – winter, summer and Health resorts Medical Tourism: History of medical tourism, description and scope of Medical tourism in India

 

12.00
Unit V: 

Rural tourism:

Introduction to rural tourism, rural tourism policy, rural tourism: business and environment and sustainability. Ethnic tourism: Introduction/ Concept of Ethnic Tourism Differences between Ethnic & Cultural Tourism Effects: positive and negative (Commoditization of Ethnic and Cultural Products, The Natives Assume Artificial Behavior), Ethnic Tourism in India

Essential Readings: 

• Ratandeep Singh, Handbook of Environmental guidelines for Indian Tourism.
• V Dhulasi Birundha, Environmental challenges towards Tourism

References: 

Suggested Readings:

  • A.K.Bhatia, International Tourism Management                                                   
  • Dr R Kumar, Medical tourism In India                                                                 
  • JagMohan Negi, Adventure tourism                                                                                 
  • Percy K. Singh, Medical Tourism: Global outlook and Indian scenario                                 
  • Raj Pruthi, Arise Publishers, Medical tourism In India                                                                    
  • S S Malik, Adventure tourism                                                                              
  • S. K Kulkarni, Spa and Health tourism                                                                             
  • Shashi Prabha Sharma, Tourism Education                                                                                  

E-Resources:

 

Academic Year: 
2024-2025
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